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Marketing is a fast-paced, growing field that requires a lot of creativity, strong communication skills, and the ability to work well on a team. Marketers play an important role in every business, providing a solid background for success. If you want to put your creativity to use, working collaboratively, check out some of the most in-demand roles in marketing, and what you need to get started in the field.
Marketing can be considered the backbone of a strong business. It doesn’t matter how good a product is; if no one buys it, it won’t be successful. It’s on marketers to ensure that the wider public knows about a product, becomes interested in it, and ultimately buys it. To do this, marketers need a wide range of skills, both personally and professionally. They must be good communicators, strong writers, and be creative with a willingness to think outside the box. To really develop this diverse skill set, you’ll need to have a four-year degree, like Ashworth College’s Bachelor’s Degree in Marketing. In this program, you’ll have the opportunity to learn marketing fundamentals like professional selling and consumer behavior, but also essential skills like public speaking, microeconomics, and business communication. Here are some of the careers this degree can help qualify you for.
Brand managers play one of the most important roles in the marketing world. They are the individuals responsible for how an audience, or the public, views a brand or product. They are the developers and caretakers of a product’s image, making sure it is noticed, well-received, and desirable. Key duties include developing advertising strategies, budget management, and analyzing how to expand a customer base. Even with a bachelor’s degree, you’ll have to start out further down the chain of command before having enough experience to successfully take on the role of a brand manager.
When you’ve earned your degree and are looking to start your marketing career, a marketing associate role is a great jumping off point. This entry-level position can help you learn on the job about the daily actions and responsibilities needed across a marketing department and its subdivisions, helping you to decide where you’d like to someday specialize. Marketing associates take on various tasks throughout the organization, contributing to the planning and execution of marketing and advertising initiatives, participating at different stages of a project.
One of the newer areas of marketing, social media has really started to play a vital role in marketing operations in the last fifteen years. Before the internet, companies relied on word of mouth as an important component to spreading their brand. While that hasn’t entirely disappeared, a new approach is to it through social media. With most people constantly connected to some form of technology, typically a smartphone, it’s almost impossible to avoid advertising or selling in some way or another, and often we learn about new and already established products and businesses online. In short, if a business wants to keep up with trends and competition, they need to utilize social media. Social media specialists engage with online consumers to build brand awareness through audience growth, resulting in a boost in sales. They need to know how to use multiple types of social media platforms, like Facebook, Instagram, and Twitter, have strong writing skills, and be able to analyze data to understand audience interest and current social media trends.
If you like numbers, data, and research, working as a market research analyst might be a great fit. Businesses rely on them to study and predict the types of products or services people want, who those people are, and how much they’re willing to spend on a product through information and data they’ve collected. Some of the ways they gather this information is through interviews, questionnaires, and focus groups.
In addition to understanding how to appeal to a consumer base, marketing research analysts also investigate a business’s competitors to determine their pricing, how much they sell, and what their marketing strategies are. This helps marketing departments determine how much and how strong their competition is, in turn helping them strategize the direction in which their marketing campaigns should go.
A degree from Ashworth College can help you kickstart your marketing career, while learning affordably and at your pace, completely online. If you’re not sure what direction you want to go in, Ashworth College also offers an Associate Degree in Marketing. This is a great way to get your feet wet, learning the basics of marketing before you commit to a bachelor’s degree. It’s also a good avenue for those looking to move up in their current organization if they don’t have the credentials needed to start in the marketing department.
If you’re ready to take the first steps towards your future, call an Admissions Advisor at or enroll online today.