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Online Marketing Bachelor’s Degree program curriculum

Looking for job-relevant skills for the real world? Our online Marketing Bachelor’s Degree program curriculum is designed to provide exactly that. Developed in partnership with marketing specialists, our syllabus explores advertising theory, business communication, microeconomics, and takes an in-depth look at the social impact of technology and project management. You’ll graduate with the knowledge you need to thrive in a fast-moving field.

Semester 1

OR110 - Achieving Academic Excellence 

Achieve your true potential! This course will help you sharpen existing skills, build on your strengths, and discover the best ways to learn. You will identify your learning styles, learn new behaviors to ensure college success and maximize your learning as you complete your program of study.
Credit Hours: 3

C10 - Introduction to Computers  

Introduction to Computers provides students with foundational skills and knowledge needed for today's technology-based careers. Students learn the components of systems—from the CPU and memory to input devices and peripherals—and how these components interact with an operating system to perform critical tasks. Keeping current with fast-changing computer technologies, this course will discuss the computer technologies today that are allowing the creation of a virtualized mobile workforce. It will explore how computers connect to the Internet, what services can be found online, and what dangers exist in the form of viruses, Trojans, and other malware. The course will also familiarize the student with the basics of today's office productivity applications and help to establish a foundation for working with these different types of applications, including spreadsheets, word processors, and presentation-creation tools.
Credit Hours: 3

EN120 - English Composition I  

This course offers an introduction to basic writing skills that is especially relevant to academic assignments. It focuses on paragraph development and organization in conjunction with a review of basic grammar and mechanics. The course also covers the construction of multi-paragraph essays, the development of writing style and tone, and techniques for critically editing and revising one's work.
Credit Hours: 3

SO245 - Social Impact of Technology  

This course examines the broad implications of technological innovation on social organization in terms of personal, political, economic, and environmental issues. Topics covered include technological progress within society, issues of energy use and creation, positive and negative environmental impacts of technology, the use of technology in war and politics, social responsibility, personal health, and economic development.
Credit Hours: 3

C01 - Introduction to Business  

This course offers a broad overview of the business world for both business and non-business majors. It is an introduction to the business environment, business ownership, management, marketing, technology and information, and finance.
Credit Hours: 3

Semester 2

EN130 - English Composition II  

This course provides an introduction and extensive guidelines for writing multi-paragraph essays in a college environment. In this way, EN130 will help you to better comprehend and assimilate the wide range of written communications that are vital to professional callings in commerce, industry, government, law enforcement, and healthcare—not to mention reports, documents, essays, and books associated with the universe of academic disciplines and the various areas of scientific research. For, as it turns out, the basics of the writing process apply to all forms of academic and professional communications.
Prerequisite for C02
Credit Hours: 3

General Education Elective (Science 100-200 Level)   C16 - Principles of Marketing  

This course focuses on the facilitation of exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas. The concepts of market segmentation, buyer behavior, branding, marketing strategies, and services marketing will be stressed, in addition to the processes of planning, organizing, implementing, and controlling marketing activities.
Credit Hours: 3

C05 - Business Communication  

This course presents the basics of written communication in business. It also explores differences in approach and format for various business documents, and covers techniques for planning, researching, organizing and writing reports.
Credit Hours: 3

C13 - Microeconomics  

This is an introduction to microeconomics, with emphasis on the functioning of individual markets and their effectiveness for resource allocation. Topics include price and production theory, competition, labor, the distribution of income, and the theory of household behavior.
Credit Hours: 3
Prerequisite for C11, BU310

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Program Description

The Bachelor of Science in Marketing program is designed for students seeking to acquire a concentration of marketing knowledge within a broad base of business concepts. Students will acquire insights into the marketing process and the cutting-edge marketing techniques needed by marketing managers. In addition to developing marketing skills, students will gain the knowledge needed to integrate marketing strategies and programs with other important business functions focused on achieving the organization's business objectives.

Program Objectives

After completing the Marketing program, students will be able to:

  1. Demonstrate a foundation of computer and information systems knowledge,technical skills, and a basic understanding of computer applications.
  2. Demonstrate proficiency with the managerial applications of Internet technology, including the application of management principles to business-to-consumer, business-to-business, and intrabusiness commercial ventures.
  3. Utilize the tools and methodologies needed to solve marketing problems, including developing marketing plans and the use of various marketing strategies.
  4. Explain how effective leaders use their interpersonal skills to promote change, communicate vision, provide a sense of direction, and inspire employees.
  5. Demonstrate proficiency with English composition, and apply fundamental processes, theories, and methods to business communication in the workplace.
  6. Identify and analyze the pertinent concepts and theories of law, ethical issues that arise, and the principles of legal reasoning.
  7. Identify and apply fundamental math concepts for operations and problem solving, and apply basic statistical concepts and tools in order to correctly interpret the results of statistical analyses.
  8. Demonstrate knowledge of the strategic management process and an ability to assess industry attractiveness and the competitive environment.
  9. Fully explain the elements of marketing employed by most business organizations, with emphasis on the integration of the marketing function into the strategic direction of the firm.
  10. Be prepared to enter Ashworth College’s Master of Science or MBA programs without any additional academic preparation

Take your career to a new level

With a Bachelor’s Degree in Marketing, you’ll have the combination of technical, creative, and interpersonal skills to excel in the marketing industry. We want to help you set professional goals and achieve them, which is why we provide you with exclusive access to our Career Tools and The Ashworth EDGE. From interview coaching and resume writing workshops to tips for building your personal brand and using technology wisely throughout the job search, our professional resources are available to make sure you succeed.

Ready to get started?

Advance your career in our online API Program Name program. Call 1-800-957-5412