Questions on enrolling? We're here 9am-9pm ET Mon-Fri

API Degree
API Program Name

Marketing Course Curriculum Online

Looking for job-relevant skills for the real world? Our Marketing Course Curriculum Online is designed to provide exactly that. Developed in partnership with marketing specialists, our syllabus explores advertising theory, business communication, microeconomics, and takes an in-depth look at the social impact of technology and project management. You’ll graduate with the knowledge you need to thrive in a fast-moving field.

Semester 1

OR110 - Achieving Academic Excellence 

Achieve your true potential! This course will help you sharpen existing skills, build on your strengths, and discover the best ways to learn. You'll identify your learning styles, learn new behaviors to ensure college success, and maximize your learning as you complete your program of study.

By the end of this course, you'll be able to do the following:

  • Identify personal strengths and traits used to succeed in motivating and setting goals to complete higher education.
  • Describe the requirements for successful online learning.
  • Discuss the value of goal setting and time management.
  • Explain methods to achieve effective reading comprehension and note-taking.
  • Recognize effective academic writing and types of plagiarism.
  • Describe strategies for online testing.
  • Explain the role of critical thinking in problem solving.
  • Identify the necessary skills for successful online research.

Credit Hours: 3

C10 - Introduction to Computers  

Introduction to Computers provides you with foundational skills and knowledge needed for today's technology-based careers. You'll learn the components of systems—from the CPU and memory to input devices and peripherals—and how these components interact with an operating system to perform critical tasks. Keeping current with fast-changing computer technologies, this course will discuss the computer technologies today that are allowing the creation of a virtualized mobile workforce. It will explore how computers connect to the internet, what services can be found online, and what dangers exist in the form of viruses, Trojans, and other malware. The course will also familiarize you with the basics of today's office productivity applications and help to establish a foundation for working with these different types of applications, including spreadsheets and presentation-creation tools.

By the end of this course, you'll be able to do the following:

  • Identify all of the major types of computing devices and their internal and external components.
  • Compile a list of the various computer operating systems that are utilized today and identify characteristics about each one.
  • Relate the various cloud-based technologies to the virtual and remote abilities that are utilized in a professional environment.
  • Describe modern office productivity suite applications.
  • Illustrate basic office software tasks using Microsoft Excel, PowerPoint, and OneNote.
  • Characterize the role computer networking plays in society and identify current networking technologies.
  • List the hardware components, software applications, and IT protocols that make the internet possible today.
  • Apply basic maintenance tasks on your computer to combat viruses, malware, and computing inefficiencies.

Credit Hours: 3

EN120 - English Composition I  

This course offers an introduction to basic writing skills that are especially relevant to academic assignments. The course focuses on APA paragraph development and organization in conjunction with a review of basic grammar and mechanics. The course also covers basic techniques for critically editing and revising one's work.

By the end of this course, you'll be able to do the following:

  • Use appropriate style, grammar, and mechanics in writing assignments.
  • Compose a strong paragraph with attention to the following: topic sentences; and effective use of transitions.
  • Identify and use a variety of essay structures, including expository, descriptive, narrative, comparison and contrast, and persuasion/argumentative.
  • Organize, develop, and produce a fully developed five-paragraph essay.
  • Differentiate and apply correct techniques for prewriting, writing, and proofreading using a variety of styles.
  • Correctly apply the rules of APA for use in direct or indirect quotations and reference citations.

Credit Hours: 3

SO245 - Social Impact of Technology  

This course provides an overview of technological advances over the span of human history. Topics include the interrelationship of technology and culture; ethics and morals as they relate to technological progress; energy; ecology; demography; war and politics; and the unintended consequences of globalization, including social inequality, climate change, and global warming.

By the end of this course, you'll be able to do the following:

  • Explain how technology and culture are interrelated, and outline technological advances from ancient times to the present.
  • Discuss different perspectives on ethics and morals as they relate to technological applications.
  • Explain basic concepts related to energy, including the pros and cons of nonrenewable and renewable sources of energy.
  • Discuss basic concepts of ecology, including the environmental challenges of global warming and climate change.
  • Explain basic concepts of demography, especially as they apply to population growth.
  • Describe how war and politics have affected nations as they adapted to advances in technologies.
  • Explain the origins of global inequality, including colonialism and capitalism.
  • Discuss different approaches to measuring the evolution of technologies, the unintended consequences of globalization, and the prospects of a paradigm shift.

Credit Hours: 3

C01 - Introduction to Business  

This course identifies concepts, principles, and operations of the private enterprise system. Here you'll compare and contrast sole proprietorships, partnerships, and corporations, learning the advantages and disadvantages of each. This course also discusses the functions of modern business management, marketing, and ethics and social responsibility. Human resource management and how employers can motivate their employees are also described. Finally, you'll learn about bookkeeping, accounting, financial management, and financial statements.

By the end of this course, you'll be able to do the following:

  • Discuss the fundamentals of business and economics
  • Explain the importance of social responsibility and business ethics, including ethical considerations that influence international trade
  • Describe options for organizing a business and the steps for starting a business
  • Discuss how management, organizational culture, communications, and operational management affect a business
  • Describe methods for managing, motivating, developing, and compensating a workforce
  • Explain the function and importance of marketing and marketing strategies within a business and the impact of digital marketing
  • Discuss accounting processes that businesses use and the role of money in the American financial system
  • Describe aspects of financial management, including assets, liabilities, and securities, and how to evaluate your personal finances

Credit Hours: 3

Semester 2

EN130 - English Composition II  

The ability to communicate well is essential to success in any professional environment. English Composition II is organized to provide you with a broad understanding of multiple types of written communication. Far from being just academic exercises, formal writing skills allow you to relate to the world in ever-increasing ways. Simply put, good writing is good thinking. As you master various techniques of effective writing, you'll note a change in the way you process information, and those around you (including your employer) will also note the transformation.

English Composition II begins with the assumption that you've attained basic writing skills through completion of English Composition I. So, in fact, English Composition II is a continuation of English Composition I. In that light, you'll be expected to access and review basic concepts covered in English Composition I and, in particular, the sections on grammar and mechanics.

English Composition II begins by offering you tips on college writing, active reading, and study strategies at the college level. Next, you'll explore the framework for drafting a college essay, including elaborate explorations for finding a topic, assessing your audience, and determining the purpose of your essay as you identify its thesis and craft a thesis statement.

Next, because college essays often require research, you'll be introduced to strategies for finding and using sources. Based on this preparatory foundation, you'll be challenged to analyze essays in all of the various rhetorical modes, which, in turn, will prepare you to write college-level essays for these different patterns of development.

The balance of this online text is devoted to the specifics of reading, analyzing, and writing college-level essays, including description, narration, illustration, process analysis, comparison and Contrast, classification and Division, definition, cause and Effect, argument, and business applications.

By the end of EN130, you'll be able to do the following:

  • Describe the nature of academic writing at the college level.
  • Understand and apply the principles of active reading.
  • Comprehend and apply the structure of a college essay.
  • Develop an essay thesis that's supported by facts, authorities, and examples.
  • Apply the principles of revision and editing.
  • Write an academic essay supported by relevant and credible sources.
  • Critically evaluate essays in all of these patterns of development:
    • Narrative, Descriptive, Illustration, Process, Comparison and contrast, Definition, Classification and division, Cause and effect, Argument.
  • Create effective, engaging, and informative essays in all of these patterns of discourse through the following:
    • A deep understanding of the writing process; Organizing an essay in terms of space order, time order, or order of importance; Creating attention-getting introductions and memorable conclusions; Using facts, logical reasoning, examples, and authorities to support your thesis; Identifying and avoiding logical fallacies; Effectively applying the techniques of persuasion; Blending two or more patterns of development in a single essay.

Credit Hours: 3

General Education Elective (Science 100-200 Level)   C16 - Principles of Marketing  

This course covers the principles of marketing. Topics covered include assessing, analyzing, understanding, and targeting the marketplace, as well as the creation, capture, delivery, and communication of value. Students will learn how to develop a marketing plan; use social and mobile marketing effectively; integrate ethics into marketing strategies; influence the consumer decision process; perform market research; perform SWOT and STP analyses; make decisions concerning branding, packaging, and developing new products; price products and services fairly; set advertising objectives; and more.

By the end of this course, you'll be able to:

  • Analyze the many components that are considered and used when making marketing plans and strategies
  • Analyze the foundation of the marketing model and its emergence
  • Point out the targeted strategies and plans in marketing and globalization
  • Formulate a plan of valuing production, innovation, and product marketing
  • Develop valuing strategies for products and services in marketing
  • Categorize the strategies for supply chain management and retailing
  • Distinguish between the various domains under IMC strategies
  • Design a marketing plan for an existing business

Credit Hours: 3

C05 - Business Communication  

Business Communication is a practical course that examines principles of communication in the workplace. It introduces you to common formats, such as the memo, letter, and report. It helps you review your writing skills to gain greater mastery of grammar, mechanics, and style. More importantly, it introduces you to the strategies successful business professionals employ for a variety of situations. You are exposed to techniques for writing informational, persuasive, sales, employment, good news, and bad news communications. You'll gain information on internal and external communication situations and practice audience analysis. You'll also gain information on the technological tools available to business communicators today. You'll be introduced to the exciting communication possibilities offered by personal computers, cell phones, videoconferencing, desktop publishing, and other technology. In essence, this course provides you with an introduction to the communication skills needed to enter and advance successfully in your business career.

By the end of this course, you'll be able to do the following:

  • Describe the role of trust, competence, caring, and character in establishing credibility in business communication.
  • Describe the elements of the interpersonal communication process.
  • Explain the importance of emotional intelligence in interpersonal communication.
  • Describe how to effectively communicate in teams that involve collaboration active leadership, difficult conversations, and virtual meetings.
  • Describe the role of audience analysis, information gathering, and message development in effective business communication.
  • Improve readability of business communication using style and design techniques.
  • Describe how to strategically select channels of communication.
  • Develop messages for routine, persuasive, and bad-news communication.
  • Research, propose, plan, and deliver business presentations.

Credit Hours: 3

C13 - Microeconomics  

This course will provide a survey of the economic behavior on an individual human and business level. You'll learn the basic concepts of the economic perspective needed to work with the principles of economics. In addition to the basic concepts of supply and demand, market structures, consumer behavior, government regulation, resource markets and modern issues in microeconomics will be explored in this course.


  • Explain the basic concepts of economic perspective
  • Analyze how price and efficiency affects consumer behavior
  • Distinguish between pure competition market, pure monopoly, monopolistic competition, and oligopoly market structure
  • Analyze the factors affecting allocation of resources and wages with the impact of government policies
  • Describe the modern issues related to resource pricing, trade, immigration, and poverty on the economy

Credit Hours: 3

/ Displayed

Program Description

The Bachelor of Science in Marketing program is designed for students seeking to acquire a concentration of marketing knowledge within a broad base of business concepts. You’ll acquire insights into the marketing process and the cutting-edge marketing techniques needed by marketing managers. In addition to developing marketing skills, you’ll gain the knowledge needed to integrate marketing strategies and programs with other important business functions focused on achieving the organization’s business objectives.

Program Objectives

After completing the Marketing program, students will be able to:

  1. Demonstrate a foundation of computer and information systems knowledge,technical skills, and a basic understanding of computer applications.
  2. Demonstrate proficiency with the managerial applications of Internet technology, including the application of management principles to business-to-consumer, business-to-business, and intrabusiness commercial ventures.
  3. Utilize the tools and methodologies needed to solve marketing problems, including developing marketing plans and the use of various marketing strategies.
  4. Explain how effective leaders use their interpersonal skills to promote change, communicate vision, provide a sense of direction, and inspire employees.
  5. Demonstrate proficiency with English composition, and apply fundamental processes, theories, and methods to business communication in the workplace.
  6. Identify and analyze the pertinent concepts and theories of law, ethical issues that arise, and the principles of legal reasoning.
  7. Identify and apply fundamental math concepts for operations and problem solving, and apply basic statistical concepts and tools in order to correctly interpret the results of statistical analyses.
  8. Demonstrate knowledge of the strategic management process and an ability to assess industry attractiveness and the competitive environment.
  9. Fully explain the elements of marketing employed by most business organizations, with emphasis on the integration of the marketing function into the strategic direction of the firm.

Take your career to a new level

With a Bachelor’s Degree in Marketing, you’ll have the combination of technical, creative, and interpersonal skills to excel in the marketing industry. We want to help you set professional goals and achieve them, which is why we provide you with exclusive access to our Career Tools and The Ashworth College Central Network. From interview coaching and resume writing workshops to tips for building your personal brand and using technology wisely throughout the job search, our professional resources are available to make sure you succeed.

Advance your career in our online API Program Name program. Call 1-800-957-5412