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Marketing Associate Degree program curriculum

With each course developed in partnership with practicing professionals, the Marketing Associate Degree program curriculum is truly career-relevant. As soon as you enroll, you’ll start developing marketing skills, tools, and knowledge that you can apply immediately.

Semester 1

OR110 - Achieving Academic Excellence 

Achieve your true potential! This course will help you sharpen existing skills, build on your strengths, and discover the best ways to learn. You'll identify your learning styles, learn new behaviors to ensure college success, and maximize your learning as you complete your program of study.

By the end of this course, you'll be able to do the following:

  • Identify personal strengths and traits used to succeed in motivating and setting goals to complete higher education.
  • Describe the requirements for successful online learning.
  • Discuss the value of goal setting and time management.
  • Explain methods to achieve effective reading comprehension and note-taking.
  • Recognize effective academic writing and types of plagiarism.
  • Describe strategies for online testing.
  • Explain the role of critical thinking in problem solving.
  • Identify the necessary skills for successful online research.

Credit Hours: 3

C10 - Introduction to Computers  

Introduction to Computers provides you with foundational skills and knowledge needed for today's technology-based careers. You'll study the components of systems — from the CPU and memory to input devices and peripherals — and how these components interact with an operating system to perform critical tasks. Keeping current with fast changing computer technologies, this course will discuss the computer technologies today that allow the creation of a virtualized mobile workforce. It will explore how computers connect to the internet, what services can be found online, and what dangers exist in the form of viruses, Trojans, and other malware. The course will also familiarize you with the basics of today's office productivity applications and help to establish a foundation for working with these different types of applications, including spreadsheets and presentation-creation tools.

By the end of this course, you'll be able to do the following:

  • Identify all of the major types of computing devices and their internal and external components.
  • Compile a list of the various computer operating systems that are used today and identify characteristics about each one.
  • Relate the various cloud-based technologies to the virtual and remote abilities that are available for working professionals today.
  • Discuss the various office productivity suite applications today.
  • Illustrate basic office software tasks using Microsoft Excel, PowerPoint, and OneNote.
  • Characterize how the networking of computers is so vital today and identify the various networking technologies that are used today.
  • List the hardware components, software applications, and IT protocols that make the internet possible today.
  • Apply basic maintenance tasks on your computer to combat viruses, malware, and computing inefficiencies.

Credit Hours: 3

EN120 - English Composition I  

This course introduces basic writing skills that are especially relevant to academic assignments. The course focuses on APA paragraph development and organization in conjunction with a review of basic grammar and mechanics. The course also covers basic techniques for critically editing and revising your work.

By the end of this course, you'll be able to do the following:

  • Use appropriate style, grammar, and mechanics in writing assignments.
  • Compose a strong paragraph with attention to the following: topic sentences; unity, coherence, and different approaches to ordering ideas; effective use of transitions.
  • Identify and use a variety of essay structures, including expository, descriptive, narrative, comparison and contrast, and persuasion/argumentative.
  • Organize, develop, and produce a fully developed 5-paragraph essay.
  • Differentiate and apply correct techniques for prewriting, writing, and proofreading using a variety of styles.
  • Correctly apply the rules of APA for use in direct or indirect quotations and reference citations.

Credit Hours: 3

SO245 - Social Impact of Technology  

This course provides an overview of technological advances over the span of human history. Topics include the interrelationship of technology and culture; ethics and morals as they relate to technological progress; energy; ecology; demography; war and politics; and the unintended consequences of globalization, including social inequality, climate change, and global warming.

By the end of this course, you'll be able to do the following:

  • Explain how technology and culture are interrelated, and outline technological advances from ancient times to the present.
  • Discuss different perspectives on ethics and morals as they relate to technological applications.
  • Explain basic concepts related to energy, including the pros and cons of nonrenewable and renewable sources of energy.
  • Discuss basic concepts of ecology, including the environmental challenges of global warming and climate change.
  • Explain basic concepts of demography, especially as they apply to population growth.
  • Describe how war and politics have affected nations as they adapted to advances in technologies.
  • Explain the origins of global inequality, including colonialism and capitalism.
  • Discuss different approaches to measuring the evolution of technologies, the unintended consequences of globalization, and the prospects of a paradigm shift.

Credit Hours: 3

C01 - Introduction to Business  

C01, Introduction to Business, identifies concepts, principles, and operations of the private enterprise system. Students compare and contrast sole proprietorships, partnerships, and corporations, and they learn the advantages and disadvantages of each. This course also discusses the functions of modern business management, marketing, ethics, and social responsibility. Human resource management and how employers can motivate their employees are described. Bookkeeping, accounting, financial management, and financial statements are also examined.

By the end of this course, you'll be able to do the following:

  • Define strategy and the strategic management process.
  • Describe external environment and how it affects the decisions and performance of a firm.
  • Describe how a firm analyzes its internal capabilities and why it is essential to an organization.
  • Explain cost leadership and the benefits of the cost leadership strategy.
  • Define product differentiation and explain how it can create economic value.
  • Discuss the strategies of flexibility and real options and how they benefit a firm.
  • Summarize explicit and tacit collusion and the issues associated with the decision to collude.

Credit Hours: 3

Semester 2

EN130 - English Composition II  

The ability to communicate well is essential to success in any professional environment. This course is organized to provide you with a broad understanding of multiple types of written communication. Far from being just academic exercises, formal writing skills allow you to relate to the world in ever increasing ways. Simply put, good writing is good thinking. As you master various techniques of effective writing, you'll note a change in the way you process information, and those around you (including your employer) will also note the transformation.

EN130 begins with the assumption that you've attained basic writing skills through completion of EN120. So, in fact, EN130 is a continuation of EN120. In that light, you'll be expected to access and review basic concepts covered in EN120 and, in particular, the sections on grammar and mechanics.

English Composition II begins by offering you tips on college writing, active reading, and study strategies at the college level. Next, you'll explore the framework for drafting a college essay, including elaborated explorations for finding a topic, assessing your audience, and determining the purpose of your essay as you identify its thesis and craft a thesis statement.

Next, because college essays often require research, you'll be introduced to strategies for finding and using sources. Based on this preparatory foundation, you'll be challenged to analyze essays in all of the various rhetorical modes, which, in turn, will prepare you to write college-level essays for these different patterns of development.

The balance of this online text is devoted to the specifics of reading, analyzing, and writing college-level essays, including description, narration, illustration, process analysis, comparison and contrast, classification and division, definition, cause and effect, argument, and business applications.

By the end of this course, you'll be able to do the following:

  • Describe the nature of academic writing at the college level.
  • Understand and apply the principles of active reading.
  • Comprehend and apply the structure of a college essay.
  • Develop an essay thesis that's supported by facts, authorities, and examples.
  • Apply the principles of revision and editing.
  • Write an academic essay supported by relevant and credible sources.
  • Critically evaluate essays in all of these patterns of development, including: Narrative, Descriptive, Illustration, Process, Comparison and contrast, Definition, Classification and division, Cause and effect, Argument.
  • Create effective, engaging, and informative essays in all of these patterns of discourse through: A deep understanding of the writing process; Organizing an essay in terms of space order, time order, or order of importance; Creating attention-getting introductions and memorable conclusions; Using facts, logical reasoning, examples, and authorities to support your thesis; Identifying and avoiding logical fallacies; Effectively applying the techniques of persuasion; Blending two or more patterns of development in a single essay.

Credit Hours: 3

General Education Elective (Science 100-200 Level)   C16 - Principles of Marketing  

This course is designed to engage the student in the fundamentals of marketing, including explanation of rudimentary concepts, description of market selection, analysis of various marketing and management strategies, and integration of the marketing mix. Students focus on concepts that teach them how to create value in a product or service for their customers and build relationships with customers for the purposes of retention and maximization of marketing growth. In addition, students learn what is important to consumers and consider the different environments in which they must operate. It is designed to show today's social, mobile, and digital student population how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with their customers. Furthermore, it explores both fundamentals and new marketing influencers and features comprehensive coverage, with topics like social media and ethics integrated throughout.

By the end of this course, you'll be able to do the following:

  • Examine the function and role of marketing and its relevance to its environment and its application to market organization.
  • Differentiate how marketing processes operate within legal, social, and global environments.
  • Examine the importance of customer relationships and ultimate decisions of consumers.
  • Develop an understanding about marketing research and branding, which offer insight into consumer behavior.
  • Analyze market differentiation and components of business and marketing plans.
  • Distinguish between product and service marketing and explain associated strategies and transportation logistics.
  • Outline multiple strategies to gain market share, including retailing and wholesaling, advertising and sales promotion, and personal selling and direct marketing.
  • Relate the importance of the marketing function and its implementation and necessity in business decisions and ultimate performance measurement.

Credit Hours: 3

C05 - Business Communication  

Business Communication is a practical course that examines principles of communication in the workplace. It introduces you to common formats, such as the memo, letter, and report. It helps you review your writing skills to gain greater mastery of grammar, mechanics, and style. More importantly, it introduces you to the strategies successful business professionals employ for a variety of situations. You are exposed to techniques for writing informational, persuasive, sales, employment, good news, and bad news communications. You gain information on internal and external communication situations and practice audience analysis. You also gain information on the technological tools available to business communicators today. You are introduced to the exciting communication possibilities offered by personal computers, cell phones, videoconferencing, desktop publishing, and other cutting-edge technology. In essence, this course provides you with an introduction to the communication skills needed to enter and advance successfully in your business career.

By the end of this course, you'll be able to do the following:

  • Evaluate the role and importance of listening and nonverbal communication skills.
  • Explain how to use emotional intelligence in order to build relationships and have effective team communication.
  • Explain how to write effective business communication across cultures.
  • Discuss the AIM strategy for writing business messages to improve readability of the communications.
  • Evaluate the different message tools available to create effective messages.
  • Explain how to communicate professionally in the Social Age with social media.
  • Evaluate the different types of business messages and when each message is appropriate.
  • Describe the process for planning and completing business reports.
  • Explain the process for planning and delivering presentations.

Credit Hours: 3

C13 - Microeconomics  

C13, Microeconomics, provides students with a comprehensive overview of the evolution of the US economy and the ways in which people produce, consume, and exchange goods and services. Major economic principles are presented, including supply and demand, economies and diseconomies of scale, competition, and taxation. Students also explore the characteristics of a labor market; the regulatory restrictions of tariffs, quota, and embargo on trade; and how the optimal quantity of public good is determined. Inequity of wealth and the interaction of economic rent, interest, and profit are also discussed.

By the end of this course, you'll be able to do the following:

  • Describe the key principles of economics.
  • Analyze the concepts related to supply and demand.
  • Describe the impact of market efficiency and government intervention in markets.
  • Describe how public goods and externalities are managed.
  • Discuss consumer behavior and costs of production.
  • Discuss the different market structures.
  • Explain concepts related to a society's distribution of income.
  • Examine the benefits and costs of international trade and trade restrictions.

Credit Hours: 3

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Program Description

The Associate of Science in Marketing program is designed to provide students with a well- rounded education by combining a core set of general education courses with specialized courses in marketing. The program lays the foundation for a broad base of knowledge with general education courses in a variety of subject areas. In addition, courses within the program discipline, such as Principles of Professional Selling, Consumer Buying Behavior, and Integrated Marketing Communications focus on preparing students for careers within the marketing field.

Program Objectives

After completing the Associates Degree in Marketing program, students will be able to:

  1. Demonstrate a foundation of knowledge related to consumer behavior and the impact of marketing on consumers.
  2. Make effective marketing decisions through the application of the elements of an integrated advertising and marketing communications program.
  3. Demonstrate knowledge of setting up and operating a retail business in the global marketplace.
  4. Fully discuss the evolution of the U.S. economy and the economic behavior of individual consumers and businesses.
  5. Demonstrate a foundation of business knowledge related to business ownership, marketing, risk management, and social responsibility.
  6. Identify and apply the fundamental principles of public speaking, speech criticism, audience analysis, and effective delivery techniques.
  7. Demonstrate a basic understanding of computer applications, and the broad implications of technological innovation on social organization in terms of personal, political, economic, and environmental issues.
  8. Demonstrate proficiency with English composition, including the ability to develop essays, revise and edit one's work, and conduct academic research.
  9. Demonstrate basic mathematical skill by describing mathematical reasoning and logic as the basis for data analysis, and by applying the major concepts of college-level algebra.
  10. Be prepared to enter Ashworth College’s bachelor’s degree programs without any additional academic preparation.

Promoting your new skills

The Associate Degree in Marketing program can help you develop the knowledge and confidence you need to reach for your career goals. By integrating job search prep into your studies, Ashworth College gives you a hand along the way. Take a closer look at how we help you get there by visiting the Career Services page.

Advance your career in our online API Program Name program. Call 1-800-957-5412