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Marketing Associate Degree program curriculum

With each course developed in partnership with practicing professionals, the Marketing Associate Degree program curriculum is truly career-relevant. As soon as you enroll, you’ll start developing marketing skills, tools, and knowledge that you can apply immediately.

Semester 1

OR110 - Achieving Academic Excellence 

Achieve your true potential! This course will help you sharpen existing skills, build on your strengths, and discover the best ways to learn. You will identify your learning styles, learn new behaviors to ensure college success and maximize your learning as you complete your program of study.
Credit Hours: 3

C10 - Introduction to Computers  

Introduction to Computers provides students with foundational skills and knowledge needed for today's technology-based careers. Students learn the components of systems—from the CPU and memory to input devices and peripherals—and how these components interact with an operating system to perform critical tasks. Keeping current with fast-changing computer technologies, this course will discuss the computer technologies today that are allowing the creation of a virtualized mobile workforce. It will explore how computers connect to the Internet, what services can be found online, and what dangers exist in the form of viruses, Trojans, and other malware. The course will also familiarize the student with the basics of today's office productivity applications and help to establish a foundation for working with these different types of applications, including spreadsheets, word processors, and presentation-creation tools.
Credit Hours: 3

EN120 - English Composition I  

This course offers an introduction to basic writing skills that is especially relevant to academic assignments. It focuses on paragraph development and organization in conjunction with a review of basic grammar and mechanics. The course also covers the construction of multi-paragraph essays, the development of writing style and tone, and techniques for critically editing and revising one's work.
Credit Hours: 3

SO245 - Social Impact of Technology  

This course examines the broad implications of technological innovation on social organization in terms of personal, political, economic, and environmental issues. Topics covered include technological progress within society, issues of energy use and creation, positive and negative environmental impacts of technology, the use of technology in war and politics, social responsibility, personal health, and economic development.
Credit Hours: 3

C01 - Introduction to Business  

This course offers a broad overview of the business world for both business and non-business majors. It is an introduction to the business environment, business ownership, management, marketing, technology and information, and finance.
Credit Hours: 3

Semester 2

EN130 - English Composition II  

This course provides an introduction and extensive guidelines for writing multi-paragraph essays in a college environment. In this way, EN130 will help you to better comprehend and assimilate the wide range of written communications that are vital to professional callings in commerce, industry, government, law enforcement, and healthcare—not to mention reports, documents, essays, and books associated with the universe of academic disciplines and the various areas of scientific research. For, as it turns out, the basics of the writing process apply to all forms of academic and professional communications.
Prerequisite for C02
Credit Hours: 3

General Education Elective (Science 100-200 Level)   C16 - Principles of Marketing  

This course focuses on the facilitation of exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas. The concepts of market segmentation, buyer behavior, branding, marketing strategies, and services marketing will be stressed, in addition to the processes of planning, organizing, implementing, and controlling marketing activities.
Credit Hours: 3

C05 - Business Communication  

This course presents the basics of written communication in business. It also explores differences in approach and format for various business documents, and covers techniques for planning, researching, organizing and writing reports.
Credit Hours: 3

C13 - Microeconomics  

This is an introduction to microeconomics, with emphasis on the functioning of individual markets and their effectiveness for resource allocation. Topics include price and production theory, competition, labor, the distribution of income, and the theory of household behavior.
Credit Hours: 3
Prerequisite for C11, BU310

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Program Description

The Associate of Science in Marketing program is designed to provide students with a well- rounded education by combining a core set of general education courses with specialized courses in marketing. The program lays the foundation for a broad base of knowledge with general education courses in a variety of subject areas. In addition, courses within the program discipline, such as Principles of Professional Selling, Consumer Buying Behavior, and Integrated Marketing Communications focus on preparing students for careers within the marketing field.

Program Objectives

After completing the Associates Degree in Marketing program, students will be able to:

  1. Demonstrate a foundation of knowledge related to consumer behavior and the impact of marketing on consumers.
  2. Make effective marketing decisions through the application of the elements of an integrated advertising and marketing communications program.
  3. Demonstrate knowledge of setting up and operating a retail business in the global marketplace.
  4. Fully discuss the evolution of the U.S. economy and the economic behavior of individual consumers and businesses.
  5. Demonstrate a foundation of business knowledge related to business ownership, marketing, risk management, and social responsibility.
  6. Identify and apply the fundamental principles of public speaking, speech criticism, audience analysis, and effective delivery techniques.
  7. Demonstrate a basic understanding of computer applications, and the broad implications of technological innovation on social organization in terms of personal, political, economic, and environmental issues.
  8. Demonstrate proficiency with English composition, including the ability to develop essays, revise and edit one's work, and conduct academic research.
  9. Demonstrate basic mathematical skill by describing mathematical reasoning and logic as the basis for data analysis, and by applying the major concepts of college-level algebra.
  10. Be prepared to enter Ashworth College’s bachelor’s degree programs without any additional academic preparation.

Market yourself

An Associate Degree may help you stand out from the competition. But that’s not the only way Ashworth College students achieve their professional goals. We also provide a full suite of innovative Career Tools, including personalized career guidance, one-on-one interview coaching, and access to The Ashworth EDGE, which explores ways to market yourself through personal brand development and the latest digital platforms.

Ready to get started?

Advance your career in our online API Program Name program. Call 1-800-957-5412