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General Business Program Curriculum Overview

The General Business program curriculum provides a well-rounded education by combining a core set of general education courses with specialized courses in business. Each course is developed with the input of successful professionals, ensuring exceptional career relevance. The program is designed to impart real-world knowledge and skills for use on the job.

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Semester 1

EN110 - Achieving Academic Excellence 

This course will help students sharpen skills that will help in achieving maximum learning as they complete their degree programs. Taking this course will unlock students' undiscovered potential and will help them discover their multiple intelligences and best ways to learn. This course will also help students uncover strengths and build from them, as well as explore the areas where they might change behaviors to ensure college success.
Credit Hours: 3

SP180 - Principles of Public Speaking 

This course teaches the students fundamental principles while emphasizing skills development in the practice of public speaking. It covers purposes, methods and steps in preparing speeches, develops communication skills in listening, speech criticism, audience analysis and writing, and provides effective delivery techniques to present a variety of speeches.
Credit Hours: 3

EN120 - English Composition I  

This course offers an introduction to basic writing skills that is especially relevant to academic assignments. It focuses on paragraph development and organization in conjunction with a review of basic grammar and mechanics. The course also covers the construction of multi-paragraph essays, the development of writing style and tone, and techniques for critically editing and revising one's work.
Credit Hours: 3

C10 - Introduction to Computers  

Introduction to Computers provides students with foundational skills and knowledge needed for today's technology-based careers. Students learn the components of systems—from the CPU and memory to input devices and peripherals—and how these components interact with an operating system to perform critical tasks. Keeping current with fast-changing computer technologies, this course will discuss the computer technologies today that are allowing the creation of a virtualized mobile workforce. It will explore how computers connect to the Internet, what services can be found online, and what dangers exist in the form of viruses, Trojans, and other malware. The course will also familiarize the student with the basics of today's office productivity applications and help to establish a foundation for working with these different types of applications, including spreadsheets, word processors, and presentation-creation tools.
Credit Hours: 3

C15 - Principles of Management  

This is an introduction to the principles and practices of management, with emphasis on the management functions of planning, organizing, staffing, directing, and controlling. Topics also include effective leadership and motivational techniques, communication, social responsibility and ethics, managing change and conflict, and control.
Credit Hours: 3

Semester 2

EN130 - English Composition II  

This course provides an introduction and extensive guidelines for writing multi-paragraph essays in a college environment. In this way, EN130 will help you to better comprehend and assimilate the wide range of written communications that are vital to professional callings in commerce, industry, government, law enforcement, and healthcare—not to mention reports, documents, essays, and books associated with the universe of academic disciplines and the various areas of scientific research. For, as it turns out, the basics of the writing process apply to all forms of academic and professional communications.
Prerequisite for C02
Credit Hours: 3

General Education Elective (Science 100-200 Level)   C05 - Business Communication  

This course presents the basics of written communication in business. It also explores differences in approach and format for various business documents, and covers techniques for planning, researching, organizing and writing reports.
Credit Hours: 3

C06 - Business Ethics  

This course explores current ethical issues in the business world, including social and professional responsibilities, organizational relationships, employee rights and obligations, workplace discrimination, organizational culture and ethics in a global economy.
Credit Hours: 3

A01 - Introduction to Accounting  

This course reviews the fundamentals of double-entry bookkeeping and the debit/credit method of recording transactions. The bookkeeping cycle, from recording transactions to preparing financial statements, is included. Emphasis is placed on service concerns operating as sole proprietorships.
Credit Hours: 3
Prerequisite for BU330

Semester 3

General Education Elective (Behavioral/Social Science 100-200 Level)   General Education Elective (Humanities/Fine Arts 100-200 Level)   C16 - Principles of Marketing  

This course focuses on the facilitation of exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas. The concepts of market segmentation, buyer behavior, branding, marketing strategies, and services marketing will be stressed, in addition to the processes of planning, organizing, implementing, and controlling marketing activities.
Credit Hours: 3

C07 - Personal Finance or C09 - Principles of Finance*  

C07: This is a consumer-oriented overview of the practical application of economic concepts. The course emphasizes decision making about budgeting, savings, consumer strategies, insurance, investing, retirement planning, and estate planning.
Credit Hours: 3

C09: This course provides a focused look at the management of capital in a business firm. Emphasis is placed on policies and actions relating to asset structure, risk, income, and cash flows. Operating and financial analysis are also explored.
Credit Hours: 3

C13 - Microeconomics  

This is an introduction to microeconomics, with emphasis on the functioning of individual markets and their effectiveness for resource allocation. Topics include price and production theory, competition, labor, the distribution of income, and the theory of household behavior.
Credit Hours: 3
Prerequisite for C11, BU310

Semester 4

C17 - College Mathematics or MA240 - College Algebra*  

C17: This is a comprehensive review of mathematical skills and concepts commonly used in academic and vocational applications. Topics include whole numbers, fractions, decimal notation, ratios and proportions, percents, statistics and measurement, geometry, real numbers, and algebra.
Credit Hours: 3

MA240: This course introduces the major concepts of college-level algebra. The course begins with basic concepts such as sets and numbers but quickly moves into intermediate algebra topics, emphasizing concepts most often used in computer science. The student will gain extensive experience in evaluating and manipulating expressions, equations, inequalities, and functions.
Credit Hours: 3

SO245 - Social Impact of Technology  

This course examines the broad implications of technological innovation on social organization in terms of personal, political, economic, and environmental issues. Topics covered include technological progress within society, issues of energy use and creation, positive and negative environmental impacts of technology, the use of technology in war and politics, social responsibility, personal health, and economic development.
Credit Hours: 3

C12 - Business Law  

This course presents the basic principles of business law as applied to contracts, personal property, sales, negotiable instruments, agency and employment, business organization, insurance and bankruptcy, and real property.
Credit Hours: 3

Elective (100-200 Level)  

View Elective (100-200 Level) offerings.

Elective (100-200 Level)  

View Elective (100-200 Level) offerings.

* If student expects to complete a bachelor's degree, C09 and MA240 are required.

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Program Description

The Associate of Science in General Business program is designed to provide students with a well-rounded education by combining a core set of general education courses with specialized courses in general business. The program lays the foundation for a broad base of knowledge with general education courses in a variety of subject areas. In addition, courses within the program discipline, such as Principles of Management, Business Ethics, and Principles of Marketing focus on preparing students for careers within the business field.

Program Objectives

After completing the Associate Degree in General Business program, students will be able to:

  1. Apply sound management principles to the functions of planning, organizing, leading, controlling, and decision making within a business.
  2. Identify and analyze the pertinent concepts and theories of law, ethical issues that arise, and the principles of legal reasoning.
  3. Demonstrate an understanding of an accounting information system, the steps of the accounting cycle, and the application of GAAP.
  4. Demonstrate an understanding of major theoretical perspectives and concepts, and their application to a variety of employee issues and responsibilities in contemporary business life.
  5. Demonstrate a foundation of computer and information systems knowledge, technical skills, and a basic understanding of computer applications.
  6. Identify and apply the fundamental principles of public speaking, speechcriticism, audience analysis, and effective delivery techniques.
  7. Demonstrate an understanding of the broad implications of technological innovationon social organization in terms of personal, political, economic, and environmental issues.
  8. Apply fundamental processes, theories, and methods to business communication in the workplace and the overall writing initiative.
  9. Demonstrate basic mathematical skill by describing mathematical reasoning and logic as the basis for data analysis, and by applying the major concepts of college-level algebra.
  10. Be prepared to enter Ashworth College’s bachelor’s degree programs without any additional academic preparation.

Or, consider our...
Associate of Applied Science in Business Management Degree

The curriculum is more occupation-oriented, combining a broad general education with core skill-based courses to prepare you for the workplace. This program is ideal for those who don’t intend to attain a further degree. Call 1-800-957-5412 to enroll in our Associate of Applied Science degree program. (For all Applied Science programs, enroll by phone only)

View Associate of Applied Science Curriculum  

Semester 1

C01 - Introduction to Business  

This course offers a broad overview of the business world for both business and non-business majors. It is an introduction to the business environment, business ownership, management, marketing, technology and information, and finance.
Credit Hours: 3

C02 - Business English  

This course presents the basic principles of communication that are particularly applicable in business and industry, providing a foundation for more effective communication skills. It focuses on the proper use of English grammar in business settings.
Credit Hours: 3

C17 - College Mathematics  

This is a comprehensive review of mathematical skills and concepts commonly used in academic and vocational applications. Topics include whole numbers, fractions, decimal notation, ratios and proportions, percents, statistics and measurement, geometry, real numbers, and algebra.
Credit Hours: 3

C15 - Principles of Management  

This is an introduction to the principles and practices of management, with emphasis on the management functions of planning, organizing, staffing, directing, and controlling. Topics also include effective leadership and motivational techniques, communication, social responsibility and ethics, managing change and conflict, and control.
Credit Hours: 3

C04 - Introduction to Psychology  

This is a survey of the field of psychology, including the development of behavior, physiological mechanisms of behavior, perception, motivation and emotion, consciousness, learning, memory, personality and mental health.
Credit Hours: 3

Semester 2

M01 - Human Resource Management  

The principles and human relations problems involved in the administration of personnel are thoroughly explored. Topics include job analysis and specification, recruitment, selection and training, job evaluation, supervision of employees, salary and wage administration, and labor relations. The students will gain familiarity with modern methods of selection, testing, training, and solving various personnel problems.
Credit Hours: 3

C05 - Business Communication  

This course presents the basics of written communication in business. It also explores differences in approach and format for various business documents, and covers techniques for planning, researching, organizing and writing reports.
Credit Hours: 3

C06 - Business Ethics  

This course explores current ethical issues in the business world, including social and professional responsibilities, organizational relationships, employee rights and obligations, workplace discrimination, organizational culture and ethics in a global economy.
Credit Hours: 3

A01 - Introduction to Accounting  

This course reviews the fundamentals of double-entry bookkeeping and the debit/credit method of recording transactions. The bookkeeping cycle, from recording transactions to preparing financial statements, is included. Emphasis is placed on service concerns operating as sole proprietorships.
Credit Hours: 3
Prerequisite for BU330

C08 - American Government  

This course provides an overview of the structure and operations of the federal government, including constitutional principles, rights and liberties, the political process and the relationships among the three branches of the federal government.
Credit Hours: 3

Semester 3

M02 - Total Quality Management  

This is a study of quality management processes from teams to organization-wide systems and the behavioral and analytical tools that support fully integrated quality management. Topics include competitive advantage and strategic management, quality in customer-supplier relationships, leadership, performance excellence, and organizational change.
Credit Hours: 3

C10 - Introduction to Computers  

Introduction to Computers provides students with foundational skills and knowledge needed for today's technology-based careers. Students learn the components of systems—from the CPU and memory to input devices and peripherals—and how these components interact with an operating system to perform critical tasks. Keeping current with fast-changing computer technologies, this course will discuss the computer technologies today that are allowing the creation of a virtualized mobile workforce. It will explore how computers connect to the Internet, what services can be found online, and what dangers exist in the form of viruses, Trojans, and other malware. The course will also familiarize the student with the basics of today's office productivity applications and help to establish a foundation for working with these different types of applications, including spreadsheets, word processors, and presentation-creation tools.
Credit Hours: 3

C16 - Principles of Marketing  

This course focuses on the facilitation of exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas. The concepts of market segmentation, buyer behavior, branding, marketing strategies, and services marketing will be stressed, in addition to the processes of planning, organizing, implementing, and controlling marketing activities.
Credit Hours: 3

C07 - Personal Finance  

This is a consumer-oriented overview of the practical application of economic concepts. The course emphasizes decision making about budgeting, savings, consumer strategies, insurance, investing, retirement planning and estate planning.
Credit Hours: 3

A02 - Principles of Accounting I  

Basic principles of financial accounting are studied as a foundation for more advanced study and vocational skill. Areas of emphasis include cash, payroll, and accounting for merchandizing businesses.
Credit Hours: 3

Semester 4

M03 - Organizational Behavior  

This is a study of the theory, research, and practice related to human behavior in organizational settings. Attention is focused on the theories and realities of leadership, power, motivation, work satisfaction, group dynamics, decision making, and organizational change. The course also aims to broaden perceptions of the causes and effects of interpersonal and group behavior, its dynamics and influences, and organizational behavior relating to organizational climates, conflict, and structural design.
Credit Hours: 3

C13 - Microeconomics  

This is an introduction to microeconomics, with emphasis on the functioning of individual markets and their effectiveness for resource allocation. Topics include price and production theory, competition, labor, the distribution of income, and the theory of household behavior.
Credit Hours: 3
Prerequisite for C11, BU310

C09 - Principles of Finance  

This course provides a focused look at the management of capital in a business firm. Emphasis is placed on policies and actions relating to asset structure, risk, income, and cash flows. Operating and financial analysis are also explored.
Credit Hours: 3

C12 - Business Law  

This course presents the basic principles of business law as applied to contracts, personal property, sales, negotiable instruments, agency and employment, business organization, insurance and bankruptcy, and real property.
Credit Hours: 3

A03 - Principles of Accounting II  

A continuation of the study of basic financial accounting principles as a foundation for more advanced study and vocational skill. Areas of emphasis include acquisition, depreciation, and disposal of long term assets, receivables and payables, inventory, partnerships, corporations, long-term liabilities, the statement of cash flows, financial statement analysis, and manufacturing accounting.
Credit Hours: 3

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The Ashworth College Business program includes self-paced lessons, instructor guidance and online exams that make learning a pleasure. Call 1-800-957-5412 or enroll online today.