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Marketing certificate program curriculum

Our Marketing certificate program curriculum can be customized to fit your interests and goals. Starting with a core course in the Principles of Marketing, you will choose electives in various marketing specializations. It’s a great way to ensure exceptional relevance to your career path.

Required course

C16 - Principles of Marketing  

This course focuses on the facilitation of exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas. The concepts of market segmentation, buyer behavior, branding, marketing strategies, and services marketing will be stressed, in addition to the processes of planning, organizing, implementing, and controlling marketing activities.
Credit Hours: 3

Course electives

G01 - Consumer Buying Behavior  

Consumer Behavior is the science of determining how consumers behave and how marketers can take these patterns and better sell to consumers. This course offers complete coverage of the role of consumers in the marketplace, including perception, learning and memory, income and social class, subcultures, cultural influences on consumer behavior, and global consumer culture.
Credit Hours: 3

G02 - Principles of Professional Selling  

This course will teach you how to sell and will provide you with many practical tactics to help you sell. Topics include personal selling, developing customer relationship strategies, product strategies, and customer strategies, sales presentations, closing the sale, and servicing the sale.
Credit Hours: 3

G03 - Principles of Retailing  

This course examines the management of a retail business, with extensive coverage of multichannel retailing, consumer buying behavior, retailing strategy, human resource management, information systems, customer relationship management, merchandise management, vendor relations, pricing, and store management.
Credit Hours: 3

G04 - Integrated Marketing Communications  

This course presents how companies use the basics of Integrated Marketing Communications (IMC) to ensure their messages are heard in an increasingly competitive and cluttered marketplace. Focus is on the first steps in the IMC process, beginning with corporate image and brand management, and ending with a study of consumer buying behavior. Additional topics include advertising management, advertising design, media selection, promotions, and public relations.
Credit Hours: 3

G05 - Internet Marketing  

This course provides a focused look at using the Internet as a marketing tool. Topics include Internet revenue models, business to business strategies, business to consumer strategies, customer lifetime value analysis, sales force automation, the Internet consumer, developing and maintaining effective web sites, customer service and support, security, and social and regulatory issues.
Credit Hours: 3

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Market yourself

Marketing is all about standing out from the crowd. With our exclusive Career Tools, you can do exactly that in a highly competitive field. Personalized career guidance, resume writing workshops, and one-on-one interview coaching are just some of the perks you can expect after you enroll. With The Ashworth EDGE, you will also have the opportunity to build your personal brand and enhance your job search using the latest digital platforms.

Get a head start

Undergraduate Certificate programs provide students the opportunity to earn college credits in a specific discipline without enrolling in a degree program. Students complete five courses of three credit hours each in both required and elective subjects. Graduates may apply credit toward a corresponding Associate Degree at Ashworth College.

Ready to get started?

Advance your career in our online API Program Name program. Call 1-800-957-5412