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Small Business Management course curriculum

Business owners have to be jacks of all trades, handling diverse responsibilities each and every day. Budgeting, hiring, negotiating, marketing, bookkeeping. That’s why our Small Business Management course curriculum is designed to be comprehensive, covering every aspect in detail to ensure real-world relevance.

Curriculum Lessons

Lesson 1: Learning at Ashworth  

The goals and values of Ashworth College; time management; creating a realistic weekly and monthly study schedule; the nature and purpose of assessments; how to study effectively to prepare for and take an online examination; developing the skill sets necessary for success in the twenty-first century.

Lesson 2: Concepts in Small Business and Self-Employment  

Evaluating your business idea; setting yourself apart from the competition; market testing; investment funding and donation funding; qualities of an entrepreneur; crowdfunding and angel investors.

Lesson 3: Think Before You Plan  

How to go into business for yourself; the steps involved in going into business; whether to start a new business, buy an existing one, or buy a franchise; the growing opportunities in franchising; how to tell whether a franchise is right for you; the future of franchising.

Lesson 4: Confirm Your Market  

The market research concept and how it can be used by a small business; how marketing research can be used to target specific segments of the market; how to search for and identify a product needed by the public; the difference between primary and secondary research.

Lesson 5: Craft a Winning Business Plan  

The legal forms of ownership of small businesses; the reasons for and against forming a proprietorship; the reasons for and against forming a partnership; the reasons for and against forming a corporation; the role of strategic and operational planning; the role of financial planning; why a business plan is needed and what purpose it should serve.

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Program Description

This program teaches students the theory and skills required to own and operate a small business. Lesson coverage includes critical concepts such as business plan development, sales and marketing basics, and fundamentals of small business accounting and finance. Students will also learn about basic management techniques required to recruit and hire employees, to purchase and control inventory, and how to use technology resources to improve business results.

Program Objectives

After completing the Small Business Management program, students will be able to:

  1. Describe some of the current opportunities, trends, and challenges related to small business ownership and describe the characteristics of successful entrepreneurs.
  2. Identify the different forms of legal ownership for small businesses and describe the advantages and disadvantages of each from a variety of perspectives - including ownership, taxation, and organization.
  3. Describe how different types of businesses operate within the legal, regulatory, and tax environments in the United States.
  4. Describe the essential components of a profitable business - including strategic and operational planning, tax and estate planning, profit planning, human resource management, physical facility management, inventory management, and management information systems - and create a sample business plan that includes all required components.
  5. Explain why equity and debt financing are required, identify common sources of financing, and describe the roles that equity and debt financing play in the capital structure of a small firm.
  6. Describe issues related to developing, marketing, and distributing products, including finding a niche, managing inventory, working within the product life cycle, developing effective marketing strategies, and identifying appropriate channels of distribution including e-commerce.
  7. Explain how small businesses find and manage human resources including growth planning, employee recruitment strategies, managing to performance standards, and ensuring employee safety.

Prepare to succeed

It can be a long-term challenge to raise your business to its full potential, but we're here to help you get off to the best possible start. When you enroll in our Small Business Management course, you'll have access to our entire range of innovative Career Tools. That includes personalized career guidance and interview training with our expert advisors.

Ready to get started?

Advance your career in our online API Program Name program. Call 1-800-957-5412