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Retail Management course curriculum

Whether you want to move into retail, earn a promotion, or open your own store, we'll show you what it takes to succeed. Our Retail Management course curriculum is designed by experts with first-hand retail experience, ensuring exceptional relevance for any retail career path.

Curriculum Lessons

Lesson 1: Learning at Ashworth  

The goals and values of Ashworth College; time management; creating a realistic weekly and monthly study schedule; the nature and purpose of assessments; how to study effectively to prepare for and take an online examination; developing the skill sets necessary for success in the twenty-first century.

Lesson 2: Concepts in Small Business and Self-Employment  

Evaluating your business idea; setting yourself apart from the competition; market testing; investment funding and donation funding; qualities of an entrepreneur; crowdfunding and angel investors.

Lesson 3: Setting the Foundation and Customer Service  

Defining retailing; traits of successful retailers; the retail organization; management positions; departmental personnel; management training; motivating employees; components of customer service in the retail environment; training employees in good customer service practices.

Lesson 4: Success as a Large Retail Store Department Manager  

The corporate mission statement; management strategies; target and niche marketing; department manager responsibilities; store set-up; department layout; personalization; buyers and vendors; business meetings; business analysis; controlling department performance.

Lesson 5: Success as a Small Retail Store Entrepreneur  

Specialty retailing; capitalization; location; market analysis; traits of a successful entrepreneur; steps to launching a small retail enterprise; competing against large retailers; store design; principles of store set-up; store aesthetics, fixtures, and colors; incremental and impulse sales; customer loyalty programs; multichannel retailing; Internet opportunities for small businesses.

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Program Description

Students learn the basics of retail management and merchandising as they relate to contemporary retail environments. Topics include retailing formats and locations, organizational structure and key positions, growth and expansion, consumer communication, brands and private labels, productivity measures, inventory valuation, pricing and planning, and merchandise layout and presentation. Students are presented with real-world examples featuring popular large- and small-scale chain retailers and specialty stores.

Program Objectives

After completing the Retail Management program, students will be able to:

  1. Define retailing, describe the different types of retailers, and outline some of the characteristics of successful retail managers, including entrepreneurs/small business owners and department store managers.
  2. List and explain essential retail management concepts, such as buyers and vendors; customer service, customer loyalty, and consumer behavior; retail planning process and electronic retailing; retail strategy, pricing strategy, assortment planning, branding strategy, and global growth strategy; niche marketing and market personalization; and information systems and supply chain management.
  3. Compare and contrast different location opportunities and outline the factors that affect retail demand in a region or trade area.
  4. Describe how retailers build a sustainable competitive advantage through human resource management and identify related issues, challenges, and trends, including employee motivation, evaluation, and compensation.
  5. Outline the customer relationship management process, describe how retailers collect customer data, and explain how that data is used to gain strategic advantages, support communication programs, and develop customer loyalty.
  6. Describe how retailers make international sourcing decisions and identify common ethical and legal issues involved in the purchase and sale of merchandise.

Marketing your skills for a retail career

Ashworth College API Program Name Career Diploma program help you develop the confidence you need to reach for your career goals because we integrate job search prep into your studies. With the online tools at the Ashworth EDGE, you’ll get step-by-step guidance as you create polished, professional resumes and letters. After you graduate, you’ll keep your Ashworth EDGE account so you can revisit the tools any time you need to make a good impression on a potential employer. Learn more about it at the Career Services page.

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Advance your career in our online API Program Name program. Call 1-800-957-5412