Undergraduate Certificate in
Business Management

This course offers a broad overview of the business world for both business and non-business majors. It is an introduction to the business environment, business ownership, management, marketing, technology and information, and finance.
Credit Hours: 3

This course reviews the fundamentals of double-entry bookkeeping and the debit/credit method of recording transactions. The bookkeeping cycle, from recording transactions to preparing financial statements, is included. Emphasis is placed on service concerns operating as sole proprietorships.
Credit Hours: 3
Prerequisite for BU330

This course explores current ethical issues in the business world, including social and professional responsibilities, organizational relationships, employee rights and obligations, workplace discrimination, organizational culture, and ethics in a global economy.
Credit Hours: 3

This course provides a focused look at the management of capital in a business firm. Emphasis is placed on policies and actions relating to asset structure, risk, income, and cash flows. Operating and financial analysis are also explored.
Credit Hours: 3

This is an introduction to microeconomics, with emphasis on the functioning of individual markets and their effectiveness for resource allocation. Topics include price and production theory, competition, labor, the distribution of income, and the theory of household behavior.
Credit Hours: 3
Prerequisite for C11, BU310

This is an introduction to the principles and practices of management, with emphasis on the management functions of planning, organizing, staffing, directing, and controlling. Topics also include effective leadership and motivational techniques, communication, social responsibility and ethics, managing change and conflict, and control.
Credit Hours: 3

This course focuses on the facilitation of exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas. The concepts of market segmentation, buyer behavior, branding, marketing strategies, and services marketing will be stressed, in addition to the processes of planning, organizing, implementing, and controlling marketing activities.
Credit Hours: 3

This is a study of the theory, research, and practice related to human behavior in organizational settings. Attention is focused on the theories and realities of leadership, power, motivation, work satisfaction, group dynamics, decision making, and organizational change. The course also aims to broaden perceptions of the causes and effects of interpersonal and group behavior, its dynamics and influences, and organizational behavior relating to organizational climates, conflict, and structural design.
Credit Hours: 3