What You'll Learn
Our small business training course provides in-depth instruction in the basics of starting, operating, promoting, marketing and expanding a small business. Everything you learn is practical and immediately applicable in the real world. Challenging, thought-provoking practice exercises help reinforce new concepts such as…
- Locating the ideal location for a new business
- Hiring and motivating employees
- Preparing advertising
- Managing cash flow
- Making your business secure
Lesson 1: Learning at Ashworth
Lesson 2: Concepts in Small Business and Self-Employment
The goals and values of Ashworth College; time management; creating a realistic weekly and monthly study schedule; the nature and purpose of assessments; how to study effectively to prepare for and take an online examination; developing the skill sets necessary for success in the twenty-first century.
Lesson 3: Think Before You Plan
Evaluating your business idea; setting yourself apart from the competition; market testing; investment funding and donation funding; qualities of an entrepreneur; crowdfunding and angel investors.
Lesson 4: Confirm Your Market
How to go into business for yourself; the steps involved in going into business; whether to start a new business, buy an existing one, or buy a franchise; the growing opportunities in franchising; how to tell whether a franchise is right for you; the future of franchising.
Lesson 5: Craft a Winning Business Plan
The market research concept and how it can be used by a small business; how marketing research can be used to target specific segments of the market; how to search for and identify a product needed by the public; the difference between primary and secondary research.
Lesson 6: The Best Sources of Funding
The legal forms of ownership of small businesses; the reasons for and against forming a proprietorship; the reasons for and against forming a partnership; the reasons for and against forming a corporation; the role of strategic and operational planning; the role of financial planning; why a business plan is needed and what purpose it should serve.
Lesson 7: Secure Your Location and Inventory
The importance of proper financing for a small business; how to estimate financial needs; why equity and debt financing are used and the role each plays in a small business; sources of equity financing; sources of debt financing.; what a lender looks for in a borrower.
Lesson 8: Hire Employees
How to determine the right location for a small business; the important factors involved in choosing a retail location; how to establish and maintain effective inventory control; what insurance is and how it can be used to minimize loss due to risk; guidelines for choosing an insurer.
Lesson 9: Make Use of Technology
The resources for recruiting employees; the importance of employee care; factors influencing employee compensation, health, and safety; ways to maintain positive relationships with employees; how to improve employee motivation; the emerging role of telecommuting in small businesses.
Lesson 10: Build a Brand
The importance of technology to a small business; options for computer technology in small business; how to choose technology for a small business; why a web presence is essential for a small business; two hosting options for a business website.
Lesson 11: Sales and Service
The importance of creating brand-name recognition; how brand-name recognition can limit product options; the use of advertising to promote the sale of a product; how to develop and implement a social media marketing strategy; examples of effective, affordable advertising.
Lesson 12: Marketing and Advertising Online
The creative selling process used in personal selling; how research can make cold calls more productive; the steps that can make a sales presentation a success; how marketing services differs from marketing products.
Lesson 13: Bookkeeping Basics
How a website is primarily a marketing tool; the best ways to attract and keep visitors on your website; different social media channels used for marketing products and factors to consider in choosing appropriate strategies; the value of influence lists in marketing your business.
Lesson 14: Good Business Management
The definition of budget; how a budget is prepared and used; how to identify common mistakes in a financial statement; what causes changes in the financial position of a company; the financial structure of a business; how to choose a lawyer.
How to plan to make a profit in a small business; how managers exercise control in a small business; how the tax system operates, the taxes imposed on small businesses, and how the ownership of a business results in direct taxation of the owner; the importance of recordkeeping and tax reporting; the need for profit planning for a small business.
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What You Get
Other small business management courses require you to attend classes. Ashworth College lets you compete your small business training at home on your terms. Begin on your schedule and move ahead at your pace. We’ve erased the barriers to education so you can easily advance your career.
Content ensures a balance of essential theory and practical application. Your tuition covers:
- Comprehensive small business textbook & study guides
- Career search & time management guides
- Online, open-book exams
- Dedicated academic support and tutoring
- Participation in the Student Community
- Career Services powered by CareerBuilder®
Graduates of our small business training receive a personalized career diploma and may attend our annual graduation ceremony. Your diploma in small business management will put you ahead of the game as you begin your career.
Unsure of what it takes to manage a successful small business? Begin your Small Business Management course today. Speak with an Admissions Advisor at 1-800-957-5412 or enroll online now.