What You'll Learn
Our small business training course provides in-depth instruction in the basics of starting, operating, promoting, marketing and expanding a small business. Everything you learn is practical and immediately applicable in the real world. Challenging, thought-provoking practice exercises help reinforce new concepts such as…
- Locating the ideal location for a new business
- Hiring and motivating employees
- Preparing advertising
- Managing cash flow
- Making your business secure
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Lesson 1: Starting Your Small Business
The planning process; our 16-step formula for preparing a business plan; the secrets of market research: a vital first step; operating plans; financial plans; the vitality of home-based businesses.
Lesson 2: Family-Owned Businesses
Developing an understanding of family owned businesses; operating a family-owned business; explain how family relationships can affect business; preparing for the next generation; tax and estate planning.
Lesson 3: Forms of Small Business Ownership
Explore the differences between proprietorships, partnerships, corporations and other forms of business by examining case studies.
Lesson 4: Becoming the Owner of a Small Business
Choosing a product or service; how to evaluate an existing business; new ventures versus buyouts; intellectual property; patents, copyrights, and trademarks.
Lesson 5: Planning, Organizing & Managing a Small Business
Finding the right accountant, lawyer, banker, insurance agent, and computer consultant; building a staff; the organization chart; the essence of TQM; sources of outside help.
Lesson 6: How to Obtain the Right Financing for Your Business
Antitrust laws; Fair Housing Act, equal housing, the Americans with Disabilities Act, the Equal Credit Opportunity Act and others; obtaining credit reports; provisions of Megan's Law.
Lesson 7: Developing Marketing Strategies
How co-ops and condos work; differences between co-ops and condos; managing multi-owner communities; government regulations on subsidized housing; office property; marketing office space; building standards; intelligent buildings.
Lesson 8: Promoting & Distribution
Methods of setting prices; using advertising, publicity, personal selling, and sales promotion to build your business; the marketing mix; entering the global marketplace.
Lesson 9: Managing Human Resources & Employee Relations
Putting employees first; motivating employees; "musts" for managers; setting wage, salary, and benefits policies.
Lesson 10: Obtaining & Laying Out Operating Facilities
Market research in site selection; ideal sites for retail, service, and manufacturing companies; best cities for a small business.
Lesson 11: Purchasing, Inventory & Quality Control
Purchasing and inventory management; the purchasing cycle; measuring inventory-control performance.
Lesson 12: Basic Financial Planning & Control
How financial analysis fits into planning and control; tests of profitability and financial health; earning a satisfactory return; evaluating investment opportunities; deciding when to extend credit; setting credit and collection policies.
Lesson 13: Using Computer Technology in Small Businesses
How to select the right computer hardware for your business; useful software programs and their applications; installing a computer system; using the Internet.
Lesson 14: Providing Security for your Business
Developing a risk management program; risk transfer; kinds of insurance coverage; selecting an insurance agent.
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What You Get
Other small business management courses require you to attend classes. Ashworth College lets you compete your small business training at home on your terms. Begin on your schedule and move ahead at your pace. We’ve erased the barriers to education so you can easily advance your career.
Content ensures a balance of essential theory and practical application. Your tuition covers:
- Comprehensive small business textbook & study guides
- Career search & time management guides
- Office supply kit (Graduation gift)
- Online, open-book exams
- Dedicated academic support and tutoring
- Participation in the Student Community
- Career Services powered by CareerBuilder®
Graduates of our small business training receive a personalized career diploma and may attend our annual graduation ceremony. Your diploma in small business management will put you ahead of the game as you begin your career.
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Textbooks
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Diploma
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Ceremony
Unsure of what it takes to manage a successful small business? Begin your Small Business Management course today. Speak with an Admissions Advisor at 1-800-957-5412 or enroll online now.
