Lesson 1: Learning at Ashworth
Lesson 2: Concepts in Small Business and Self-Employment
The goals and values of Ashworth College; time management; creating a realistic weekly and monthly study schedule; the nature and purpose of assessments; how to study effectively to prepare for and take an online examination; developing the skill sets necessary for success in the twenty-first century.
Lesson 3: Introduction to the Floral Design Industry
Evaluating your business idea; setting yourself apart from the competition; market testing; investment funding and donation funding; qualities of an entrepreneur; crowdfunding and angel investors.
Lesson 4: The History of Floral Design
Career opportunities in floral design; professional organizations and certifications; national shows and exhibits; working with wholesalers, direct suppliers, and local growers.
Lesson 5: Flower Identification
An examination of Egyptian, Greek, Roman, and Byzantine influences on floral design; major aspects of the European period, from the Middle Ages to the Renaissance and the Victorian era; Japanese, Chinese, and Korean design techniques, including the fundamentals of ikebana.
Lesson 6: Foliage and Flowering Plants
Identifying flowers by their Latin/botanical names and their common names; characteristics and variations of popular types of cut flowers; common flower forms and their uses in arrangements.
Lesson 7: Care, Handling, and Storage
Common houseplants sold to consumers; identifying plants for specific occasions; current trends in plant sales; basic care techniques for foliage and flowering plants.
Lesson 8: Basic Design Techniques
Procedures for processing and cleaning fresh-cut flowers; applying chemical solutions to preserve vase life; identifying the tools necessary for proper flower care; specialized care and handling techniques outside of general practices; preservation and transportation techniques for floral arrangements, including temperature and stability control.
Lesson 9: Contemporary Design Techniques
Elements and principles of floral design; basic wiring and taping techniques; identifying and using common design tools; basic bow construction; applying decorative accessories.
Lesson 10: Sympathy Design
Advanced classic styles; botanical, vegetative, and landscape designs; linear styles; modernistic trends; basing and uniting techniques.
Lesson 11: Wedding Design
The meaning of sympathy flowers; religious customs; casket sprays, lid insets, standing easels, and garlands; grave bouquets; pedestal arrangements; working with families and funeral directors.
Lesson 12: Prom and Party Design
Components of the wedding floral package; centerpieces; ceremonial flowers for rituals and celebrations in churches, cathedrals, chapels, and synagogues; altars; canopies; pews; bridal bouquets; floral headpieces and jewelry; bridesmaids’ bouquets; flower girls’ baskets; ushers’ boutonnieres; corsages for relatives; cake flowers; reception flowers; rental agreements; delivery and pickup schedules.
Lesson 13: Holiday and Seasonal Design
Prom bouquets, boutonnieres, and corsages; birthday and other theme arrangements; party props, room décor, and table treatments.
Lesson 14: Permanent (Artificial) Design
Preparing for floral holidays, including Christmas, Hanukkah, Valentine’s Day, Easter, Passover, Mother’s Day, Father’s Day, Independence Day, Memorial Day, Halloween, Thanksgiving and other holidays; seasonal design arrangements.
Lesson 15: Getting Started in the Floral Design Business
Types of artificial flowers; designing permanent arrangements with artificial, dried, and silk flowers; complementing interiors with silk flowers; drying, freeze-drying and pressing flowers; using plastic flowers; using glue, foam, wire, and tape; cleaning and maintaining artificial flowers.
Lesson 16: Floral Design Business Basics
Researching your market; identifying an ideal location; marketing and advertising opportunities; merchandising your store; networking, promotion, and building goodwill within the community; identifying suppliers; wire services and order gatherers.
Customer service basics; maintaining a professional appearance; setting prices; managing turnover; hiring employees; accounting practices; legal aspects of owning a business.
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