What You'll Learn
Our fashion retail training consists of 17 lessons. Each lesson begins with the objectives of the subject matter and introduces important vocabulary. Thought-provoking practice exercises help you review fascinating concepts such as…
- Assessing consumer behavior
- Forecasting trends
- Inventory control
- Deciding what and when to buy
- Factors affecting pricing
Lesson 1: Fashion Merchandising: An Introduction
Lesson 2: What is Fashion
A history of fashion retailing; types of retailers; direct marketing; trends in the retail industry; qualifying for employment; options for self-employment in fashion.
Lesson 3: Consumer Behavior
The fundamentals of fashion; fads and trends; how fashions develop and spread; the role of style and fashion in contemporary society.
Lesson 4: Store Organization and Management
The psychology of consumer behavior; the sociology of consumer buying patterns; how consumers make fashion purchasing decisions; spending characteristics at different stages of life.
Lesson 5: The Buyer's Job
Creating an organization chart; departmentalizing and decentralizing; recruiting, training, evaluating, and compensating employees.
Supplement: Time Management Guide
The global marketplace; deciding what and when to buy; buyer and assistant buyer duties; negotiating purchases; fashion forecasting; using reporting services.
Lesson 6: Merchandising Pricing
How to work more efficiently and productively.
Lesson 7: Advertising and Promotion
Markup; factors affecting pricing: competition, quality, inventory turnover, promotional activities, store image, alterations, pilferage, and markdowns.
Lesson 8: Store Layout and Visual Merchandising
Sales promotion and advertising basics; promoting the small store; preparing advertising; selecting media; special events; fashion shows; publicity.
Lesson 9: Fashion Direction and Research
Selecting the right site; exterior and interior layout and design; changing window displays; interior graphics, signage, and display fixtures; using color; props; selecting a theme.
Lesson 10: Preparing a Fashion Show
The responsibilities of fashion directors, coordinators, and stylists; fashion trend forecasting; sources of data.
Lesson 11: Executing and Evaluating a Fashion Show
The three types of fashion shows; working with the promotion calendar; how to develop a theme and budget; publicity; staging, lighting, and music.
Lesson 12: The Marketplace
Choosing clothes and accessories; selecting and notifying models; the fitting; packing and shipping merchandise; rehearsing; commentating; the closing; critiquing the show.
Lesson 13: Direct Retailing
The market calendar; working with store buyers, designers, and wholesale reps; the fashion director's roles in a buying office, the textile industry, and manufacturing.
Why direct retailing is growing; from retailer to cataloger; competition; kiosks; direct mail; targeted mailing lists; opportunities in cable television.
Lesson 14: Personal Shopping
Kinds of franchises and franchise arrangements; the mobile franchise; finding a franchiser; franchising costs; understanding the contract; franchise trends.
Lesson 15: Merchandise Handling and Loss Prevention
Essentials for the salesperson; keys to successful selling; suggesting additional merchandise; promoting future business; sources of product information.
Lesson 16: Inventory Control
Centralized receiving; branch and chain store receiving; inventory shortages; detecting and preventing shoplifting.
Lesson 17: Customer Service and Credit
Accounting procedures; inventory, dollar, unit, and expense control; stock turnover; the expense budget; classifying the various expenses.
Supplement: Career Search Guide
Why retailers give credit; kinds of retail credit; personal shopping; gift wrapping; the gift registry; alterations; approaches to improve customer service.
Finding career opportunities; your résumé; acing the interview; getting off to the right start.
Close Curriculum Details
What You Get
Begin our fashion retail training online on your terms. Study on your own schedule and get personal guidance whenever you need it. We’ve removed the obstacles so you can move ahead fast!
Our fashion retail training provides carefully selected content that promises a balance of vital conceptual ideas and practical application. Your tuition covers:
- Beautifully illustrated fashion manual
- Customized lesson book and study guides
- Online, open-book exams
- Dedicated academic support and tutoring
- Participation in the Student Community
- Career Services powered by CareerBuilder®
Graduates of our fashion retailing courses receive a personalized diploma and may attend our annual graduation ceremony. With a career diploma from an accredited fashion retail training program, you’ll be ready to achieve your career goals.
We’ve cleared the way. Start your fashion retail training today. Speak with an Admissions Advisor at 1-800-957-5412 or enroll online now.