What You'll Learn
Our fashion retail training consists of exciting, practical lessons. Each lesson begins with the objectives of the subject matter and introduces important vocabulary. Thought-provoking practice exercises help you review fascinating concepts such as...
- Assessing consumer behavior
- Forecasting trends
- Inventory control
- Deciding what and when to buy
- Factors affecting pricing
Lesson 1: Learning at Ashworth
Lesson 2: Concepts in Small Business and Self-Employment
The goals and values of Ashworth College; time management; creating a realistic weekly and monthly study schedule; the nature and purpose of assessments; how to study effectively to prepare for and take an online examination; developing the skill sets necessary for success in the twenty-first century.
Lesson 3: Introduction to Fashion Merchandising
Evaluating your business idea; setting yourself apart from the competition; market testing; investment funding and donation funding; qualities of an entrepreneur; crowdfunding and angel investors.
Lesson 4: What is Fashion?
A history of fashion retailing; types of retailers; direct marketing; trends in the retail industry; qualifying for employment; options for self-employment in fashion.
Lesson 5: Consumer Behavior
The fundamentals of fashion; fads and trends; how fashions develop and spread; the role of style and fashion in contemporary society.
Lesson 6: Store Organization and Management
The psychology of consumer behavior; the sociology of consumer buying patterns; how consumers make fashion purchasing decisions; spending characteristics at different stages of life.
Lesson 7: The Buying Function and Other Market Consultants
Creating an organization chart; departmentalizing and decentralizing; recruiting, training, evaluating, and compensating employees.
Lesson 8: Merchandise Pricing
The global marketplace; deciding what and when to buy; buyer and assistant buyer duties; negotiating purchases; fashion forecasting; using reporting services.
Lesson 9: Advertising and Promotion
Markup; factors affecting pricing: competition, quality, inventory turnover, promotional activities, store image, alterations, pilferage, and markdowns.
Lesson 10: Store Layout and Visual Merchandising
Sales promotion and advertising basics; promoting the small store; preparing advertising; selecting media; special events; fashion shows; publicity.
Lesson 11: Careers in Fashion Direction and Fashion Trend Research
Selecting the right site; exterior and interior layout and design; changing window displays; interior graphics, signage, and display fixtures; using color; props; selecting a theme.
Lesson 12: Planning and Staging a Fashion Show
The responsibilities of fashion directors, coordinators, and stylists; fashion trend forecasting; sources of data.
Lesson 13: Execution and Evaluation of a Fashion Show
The three types of fashion shows; working with the promotion calendar; how to develop a theme and budget; publicity; staging, lighting, and music.
Lesson 14: Fashion Direction and Coordination with Other Market Consultants
Choosing clothes and accessories; selecting and notifying models; the fitting; packing and shipping merchandise; rehearsing; commentating; the closing; critiquing the show.
Lesson 15: Direct Retailing
The market calendar; working with store buyers, designers, and wholesale reps; the fashion director's roles in a buying office, the textile industry, and manufacturing.
Lesson 16: Personal Shopping
Why direct retailing is growing; from retailer to cataloger; competition; kiosks; direct mail; targeted mailing lists; opportunities in cable television.
Lesson 17: Merchandise Handling and Loss Prevention
Essentials for the salesperson; keys to successful selling; suggesting additional merchandise; promoting future business; sources of product information.
Lesson 18: Retail Information Systems and Control
Centralized receiving; branch and chain store receiving; inventory shortages; detecting and preventing shoplifting.
Lesson 19: Credit and Customer Service
Accounting procedures; inventory, dollar, unit, and expense control; stock turnover; the expense budget; classifying the various expenses.
Why retailers give credit; kinds of retail credit; personal shopping; gift wrapping; the gift registry; alterations; approaches to improve customer service.
Close Curriculum Details
What You Get
Begin our fashion retail training online on your terms. Study on your own schedule and get personal guidance whenever you need it. We’ve removed the obstacles so you can move ahead fast!
Our fashion retail training provides carefully selected content that promises a balance of vital conceptual ideas and practical application. Your tuition covers:
- Beautifully illustrated fashion manual
- Customized lesson book and study guides
- Online, open-book exams
- Dedicated academic support and tutoring
- Participation in the Student Community
- Career Services powered by CareerBuilder®
Graduates of our fashion retailing courses receive a personalized diploma and may attend our annual graduation ceremony. With a career diploma from an accredited fashion retail training program, you’ll be ready to achieve your career goals.
We’ve cleared the way. Start your fashion retail training today. Speak with an Admissions Advisor at 1-800-957-5412 or enroll online now.