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Bachelor’s Degree in Marketing

Bachelor of Science in
Marketing

In our Bachelor’s Degree in Marketing program you’ll learn how to position products and services and promote them through product management, sales, public relations, advertising and interactive campaigns. Your bachelors in Marketing degree will help propel you to exciting roles in all types of companies.

  • Prerequisite: High School Diploma or GED
  • Study Method: Textbooks with Online Lessons & Exams
  • Program Length: 6 to 12 Months per Semester (Total 8 Semesters)

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Payments as Low as
$34 Per Month

  What You'll Learn

The Bachelors in Marketing Degree program is comprised of 40 courses of 3 credits each. Content includes a course overview, lecture notes, practice exercises, computer-scored multiple-choice tests and hand-graded assignments.

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Semester 1

EN110 - Achieving Academic Excellence 

This course will help students sharpen skills that will help in achieving maximum learning as they complete their degree programs. Taking this course will unlock students’ undiscovered potential and will help them discover their multiple intelligences and best ways to learn. This course will also help students uncover strengths and build from them, as well as explore the areas where they might change behaviors to ensure college success.
CreditHours3

SP180 - Principles of Public Speaking 

This course teaches the students fundamental principles while emphasizing skills development in the practice of public speaking. It covers purposes, methods and steps in preparing speeches, develops communication skills in listening, speech criticism, audience analysis and writing, and provides effective delivery techniques to present a variety of speeches.
CreditHours3

EN120 - English Composition I  

This course offers an introduction to basic writing skills that is especially relevant to academic assignments. It focuses on paragraph development and organization in conjunction with a review of basic grammar and mechanics. The course also covers the construction of multi-paragraph essays, the development of writing style and tone, and techniques for critically editing and revising one's work.
CreditHours3

C10 - Introduction to Computers  

Introduction to Computers provides students with foundational skills and knowledge needed for today's technology-based careers. Students learn the components of systems—from the CPU and memory to input devices and peripherals—and how these components interact with an operating system to perform critical tasks. Keeping current with fast-changing computer technologies, this course will discuss the computer technologies today that are allowing the creation of a virtualized mobile workforce. It will explore how computers connect to the Internet, what services can be found online, and what dangers exist in the form of viruses, Trojans, and other malware. The course will also familiarize the student with the basics of today’s office productivity applications and help to establish a foundation for working with these different types of applications, including spreadsheets, word processors, and presentation-creation tools.
CreditHours3

C01 - Introduction to Business  

This course offers a broad overview of the business world for both business and non-business majors. It is an introduction to the business environment, business ownership, management, marketing, technology and information, and finance.
Credit Hours: 3

Semester 2

EN130 - English Composition II  

This course provides an introduction and extensive guidelines for writing multi-paragraph essays in a college environment. In this way, EN130 will help you to better comprehend and assimilate the wide range of written communications that are vital to professional callings in commerce, industry, government, law enforcement, and healthcare—not to mention reports, documents, essays, and books associated with the universe of academic disciplines and the various areas of scientific research. For, as it turns out, the basics of the writing process apply to all forms of academic and professional communications.
Prerequisite for C02
CreditHours3

General Education Elective (Science 100-200 Level)   C16 - Principles of Marketing  

This course focuses on the facilitation of exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas. The concepts of market segmentation, buyer behavior, branding, marketing strategies, and services marketing will be stressed, in addition to the processes of planning, organizing, implementing, and controlling marketing activities.
Credit Hours: 3

C05 - Business Communication  

This course presents the basics of written communication in business. It also explores differences in approach and format for various business documents, and covers techniques for planning, researching, organizing, and writing reports.
Credit Hours: 3

C13 - Microeconomics  

This is an introduction to microeconomics, with emphasis on the functioning of individual markets and their effectiveness for resource allocation. Topics include price and production theory, competition, labor, the distribution of income, and the theory of household behavior.
Credit Hours: 3
Prerequisite for C11, BU310

Semester 3

General Education Elective (Behavioral/Social Science 100-200 Level)   General Education Elective (Humanities/Fine Arts 100-200 Level)   G02 - Principles of Professional Selling  

This course will teach you how to sell and will provide you with many practical tactics to help you sell. Topics include personal selling, developing customer relationship strategies, product strategies, and customer strategies, sales presentations, closing the sale, and servicing the sale.
Credit Hours: 3

G03 - Principles of Retailing  

This course examines the management of a retail business, with extensive coverage of multichannel retailing, consumer buying behavior, retailing strategy, human resource management, information systems, customer relationship management, merchandise management, vendor relations, pricing, and store management.
Credit Hours: 3

G01 - Consumer Buying Behavior  

Consumer Behavior is the science of determining how consumers behave and how marketers can take these patterns and better sell to consumers. This course offers complete coverage of the role of consumers in the marketplace, including perception, learning and memory, income and social class, subcultures, cultural influences on consumer behavior, and global consumer culture.
Credit Hours: 3

Semester 4

C17 - College Mathematics or MA240 - College Algebra*  

C17: This is a comprehensive review of mathematical skills and concepts commonly used in academic and vocational applications. Topics include whole numbers, fractions, decimal notation, ratios and proportions, percents, statistics and measurement, geometry, real numbers, and algebra.
Credit Hours: 3

MA240: This course introduces the major concepts of college-level algebra. The course begins with basic concepts such as sets and numbers but quickly moves into intermediate algebra topics, emphasizing concepts most often used in computer science. The student will gain extensive experience in evaluating and manipulating expressions, equations, inequalities, and functions.
Credit Hours: 3

SO245 - Social Impact of Technology  

This course examines the broad implications of technological innovation on social organization in terms of personal, political, economic, and environmental issues. Topics covered include technological progress within society, issues of energy use and creation, positive and negative environmental impacts of technology, the use of technology in war and politics, social responsibility, personal health, and economic development.
Credit Hours: 3

G04 - Integrated Marketing Communications  

This course presents how companies use the basics of Integrated Marketing Communications (IMC) to ensure their messages are heard in an increasingly competitive and cluttered marketplace. Focus is on the first steps in the IMC process, beginning with corporate image and brand management, and ending with a study of consumer buying behavior. Additional topics include advertising management, advertising design, media selection, promotions, and public relations.
Credit Hours: 3

Elective (100-200 Level)  

View Elective (100-200 Level) offerings.

Elective (100-200 Level)  

View Elective (100-200 Level) offerings.

Semester 5

MA260 - Statistical Analysis I  

This is an introduction to the foundations of statistical analysis, including distributions, measures of location and dispersion, probability, the normal probability distribution, sampling and testing methods, and decision analysis.
Credit Hours: 3
Prerequisite: MA140, MA270

BU360 - Social Impact of Business  

This course examines broad social, ethical, and technological trends that affect business operations, exploring some of the effects and implications of business-society interactions related to public issues, ethics and social responsibility, the environment, culture and diversity, and the process of globalization.
Credit Hours: 3

BM380 - Marketing Research  

This course describes the latest marketing research processes, techniques, and methodologies that produce marketing insights, with an emphasis on the role the Internet plays in marketing research. Topics include privacy and online data collection, descriptive and causal research designs, qualitative and quantitative data analysis, and communicating marketing research findings.
Credit Hours: 3

General Education Elective (300-400 Level)   Elective (100-200 Level)  

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Semester 6

BM350 - Marketing Management  

Building on the student',s understanding of basic marketing, this course reviews a few of the bedrock principles and theories of marketing including strategic planning, marketing information, target marketing, the marketing mix, marketing in specialized fields such as service marketing, and global marketing. Developing marketing plans and solving marketing problems in a case study environment is also covered.
Credit Hours: 3

BM410 - Sales Management & Practices  

This course explores the decisions companies face in developing and managing a sales force, with an emphasis on recruiting, selecting, training, supervising, motivating, and evaluating sales personnel. The basics in the sales process, including the building of customer relationships, customer loyalty, Customer Relationship Management (CRM), sales forecasting and budgeting are also reviewed.
Credit Hours: 3

BZ460 - Project Management  

This course investigates the use of projects to accomplish goals, produce products, improve processes, and meet objectives. Topics include the role of the project manager in managing the project life cycle including defining tasks, scheduling, allocating resources, monitoring, and controlling. Tools, techniques, and tips for project management will also be presented.
Credit Hours: 3

General Education Elective (300-400 Level)   Elective (100-200 Level)  

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Semester 7

BU470 - Strategic Management  

This course provides students with a framework to master strategic management problems and issues in rapidly changing business environments. Topics include the strategic management process, the nature of competitive advantage, functional, business, and corporate level strategies, strategy in the global environment, and strategy design and implementation.
Credit Hours: 3

BM440 - Internet Marketing  

This course presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The course also provides an overview of electronic marketing tools and how these tools can be integrated into the marketing process.
Credit Hours: 3

G06 - International Marketing  

This course offers complete coverage of the global marketing environment, including social and cultural considerations, political and regulatory issues, global market segmentation and targeting, imports and exports, pricing decisions, global marketing communications, and global product distribution methods.
Credit Hours: 3

Elective (300-400 Level)  

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Elective (300-400 Level)  

View Elective (300-400 Level) offerings.

Semester 8

BU450 - Leadership Skills  

Providing a basic foundation to equip students for future leadership activities in business, government, and society, this course explores the history, philosophy, theories, and concepts of leadership and its relationship to the management of organizational change. It also demonstrates skills needed to promote change, communicate vision, provide a sense of direction, and inspire employees.
Credit Hours: 3

BU480 - eBusiness Strategy  

This course addresses the new technological environment that marketers are facing by exploring strategic considerations related to technology and technology implementation. The course also examines the basics of the marketing exchange by utilizing the information highway, multimedia techniques, database marketing, interactive telecommunications, and other e-business techniques.
Credit Hours: 3

BU490 - Business Ethics or BZ400 - Strategic Information Technology*  

BU490 - Business Ethics Examines ethics and values in business, beginning with an introduction to ethics in business. The perspective then broadens to include corporate ethics and the role of moral leadership in business, and concludes with an examination of ethical dilemmas created by an expanding global economy.
Credit Hours: 3

BZ400 - Strategic Information Technology* Students explore the major current issues and challenges facing the design, implementation and use of information technology systems in organizations.
Credit Hours: 3

Elective (300-400 Level)  

View Elective (300-400 Level) offerings.

Elective (300-400 Level)  

View Elective (300-400 Level) offerings.

*If students expect to complete a bachelor's degree, C09 is required, MA240 is required. Students must take a Business Ethics course to complete a bachelor's degree in marketing.

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  What You Get

Start any time, study at your own pace and take exams on your schedule. Each course provides a balance of important theoretical concepts and practical knowledge. Affordable tuition and interest-free monthly payments assure you can graduate debt-free. Your tuition covers:

  • Comprehensive textbooks & study guides
  • Open-book, online exams
  • Instructor guidance
  • Dedicated academic support and tutoring
  • Career search and time management guides
  • Participation in the Student Community
  • Career Services powered by CareerBuilder®

Graduates receive a diploma suitable for framing and may attend our annual graduation ceremony. Your Marketing bachelor degree will be an important addition to your resume, clearing the way for career success.

  • Marketing Training Books

    Textbooks

  • Marketing Training Books

    Electives

  • Marketing Training Diploma

    Diploma

You’ll be more marketable in the job market with your bachelor in Marketing degree. Start your program today. Speak with an Admissions Advisor at 1-800-957-5412 or enroll online now.

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