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Master’s in Management program curriculum

Designed to provide the opportunity to build on skills and specialize within the field of business management, our Master’s in Management program curriculum should help you get ahead in your industry of choice. With courses in marketing, business law, leadership, labor relations, brand management, entrepreneurship, and more, you will get a well-rounded education that you can put to use immediately. Through hands-on activities and research projects, you’ll build the creative, analytical, and people management skills you need to succeed.

Semester 1

MT600 - Orientation  

This non-credit orientation is a foundation-building experience that introduces and refreshes the skills necessary for success. You'll learn how to navigate ProQuest, Ashworth College's online library, and review the distinguishing characteristics of academic journals and other publications. Internet research skills are polished enabling you to identify credible and unbiased Web sites for your research. Emphasis is placed on submission requirements, project structures, and writing formats used throughout your coursework, and APA writing style. The final portion of this course provides you the opportunity to research and explore the various career fields in the world of Management.

MK640 - Marketing and Advertising  

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships. This course provides a comprehensive introduction to current marketing theories and practices. It further discusses a key component of marketing: advertising. Both principles and applications are featured and complemented with highlighted examples from some of the most successful and noteworthy experts at performing this complex function.
Credit Hours: 3

MB655 - Business Law  

An in-depth view of the impact of public interest and government regulation on business activities. Emphasis is placed on the legal ramifications of corporate governance, citing court cases and judicial decisions that reveal the law's interface with business actions. Thought-provoking examples further demonstrate the law's broad influence on the day-to-day decisions involved in business operations and management.
Credit Hours: 3

MR601 - Survey of Human Resource Management  

Link human resource activities to business strategies. Examine specific management challenges faced by actual firms and the role of human resources. Learn about recruitment, employment planning and forecasting, testing, interviewing, training, organizing teams, appraising performance, compensation, financial incentives, benefits, labor relations, collective bargaining and more.
Credit Hours: 3

MB661 - Leadership and Motivation  

Develop your leadership potential. Discover the qualities, talents, and vision that leaders need to survive and grow in a changing world. You'll examine how today's theories of leadership and motivation have evolved, and how leadership concepts and motivational techniques are applied in a wide variety of business environments. Case studies reveal how executives and other decision makers lead, motivate and succeed.
Credit Hours: 3

Semester 2

MI605 - International Business  

Learn the requirements and challenges of doing business in other countries. A thorough review and analysis of international business and globalization that reveals the effects companies have on the economy, politics, laws, and cultures of other countries. Find out what's necessary to establish an international business, and survive competition in situations where the rules are radically changing.
Credit Hours: 3

MR635 - Labor Relations  

This course is a survey of labor relations and collective bargaining in the private and public sectors. The history of the American labor movement is reviewed, as well as the laws that regulate the relationship between employers and unions. Among the topics studied are the process of establishing a bargaining unit, negotiating a collective bargaining agreement, administration of the agreement, union and employer unfair labor practices, and arbitration. This course addresses theory behind these topics and how this theory is applied in actual situations.
Credit Hours: 3

MG645 - Brand Management  

Brand Management provides the student with opportunities to research the topic of branding and apply the strategic concepts to increase their skills in managing brands. Brand management involves planning and strategies to make more developed marketing decisions. This course not only provides the student with an opportunity to learn brand marketing strategies, but he or she will also learn to apply this information to case examples in order to practice application of the course information.
Credit Hours: 3

MB670 - Project Management  

Organize teams for achievement. Investigate the theory and practice of project management, culminating in the analysis of real-world examples taken from manufacturing, service, and construction businesses. Learn how to organize and manage effective project teams... how to document and communicate project development within and outside the team... and how to integrate people and technology successfully.
Credit Hours: 3

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Program description

The purpose of the Masters of Science in Management program is to provide a learning experience that students can readily transfer into everyday practice in their careers and businesses. Performance competency (skill- and knowledge-developing projects) and affective development (value-challenging experiences) are emphasized. Projects focus on enhancing the following skills: Internet, primary, and secondary research; software (MSWord, Excel, PowerPoint, and Project Management); creative; decision making; project and people management; analytical; synthesis; integrative; conceptual; and communication. The program is designed to provide a high degree of specialization within the area of business and management, with an in-depth understanding of advanced concepts, knowledge and skills.

Program objectives

Graduates of the Masters of Science in Management program will be able to demonstrate the ability to:

  1. Examine the emerging challenges that are transforming the corporate landscape with respect to the field of management.
  2. Utilize an expanded business vocabulary by exploring the functional and specialty areas of business.
  3. Apply analytical methods to new and current product marketing planning, and utilize advertising to maximize marketing efficiency and effectiveness.
  4. Evaluate the legal issues arising in the operation of a typical business and apply legal concepts in making and implementing business decisions.
  5. Analyze the various functions of a human resources department, and examine the interaction between the human resource department and other departments to develop and implement corporate strategy.
  6. Develop overall leadership and team building skills to become a more effective change agent and achieve desired business outcomes.
  7. Strategically and functionally examine the development of a business from domestic to international, and evaluate the impact of diverse cultures on international business processes, strategies, and human resource management issues.
  8. Examine the steps to collective bargaining (unionization), decertification, and grievance and arbitration processes.
  9. Apply the brand management process to product and service lines in order to increase awareness, company sales, and profits.
  10. Manage large and small business projects, to include developing timelines to guide completion, writing associated reports, and utilizing project management software.
  11. Examine the concepts of entrepreneurship and small business to include identifying new business opportunities; analyzing markets, customers, and product risks/benefits; developing marketing and financial plans.
  12. Examine the different types of corporate crime and defend various positions on penalties and punishments, consumer and corporate fraud, regulation, and enforcement.
  13. Evaluate ethical and legal issues relevant to the policies, practices, and management of employee behaviors and business operations in a competitive environment.
  14. Examine the strategic management process and evaluate the challenges faced by companies and their leaders in the form of comprehensive case analyses of real-world business scenarios.

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