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Marketing Graduate Certificate Program

The online Marketing Graduate Certificate program combines research projects with real-world activities that challenge you to meld information gleaned from the texts, independent research and outside sources. You’ll have marketable career skills when you graduate.

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Required Course

MG600 - Orientation  

This non-credit orientation is a foundation-building experience that introduces and refreshes the skills necessary for success in your Graduate Degree Program. You'll learn how to navigate ProQuest, Ashworth College's online library, and review the distinguishing characteristics of academic journals and other publications. Internet research skills are polished enabling you to identify credible and unbiased Web sites for your research. Emphasis is placed on submission requirements, project structures, and writing formats used throughout your coursework, and APA writing style. The final portion of this course provides you the opportunity to research and explore the various career fields in the world of Marketing.

Electives

MG641 - Marketing Management  

Discover how marketing serves as a foundation for making critical decisions related to identifying customers, delineating which needs to satisfy, developing products and services that satisfy these needs, setting prices, using appropriate communications, staging sales promotions, managing the sales force, selecting channels of distribution, maintaining funding and coordinating partnerships. Concepts presented are directed to the marketplace realities of the 21st century, including global marketing.
Credit Hours: 3

MG642 - Consumer Behavior  

This course explores the fascinating realm of consumer behavior. This discipline borrows from several social sciences including psychology, sociology, and anthropology to explain behavior in the marketplace. Students will explore how perceptions, learning, memory, personality, and attitudes influence consumption behavior, how consumption changes during one’s life cycle, and how powerful cultural and subcultural influences impact consumers.
Credit Hours: 3

MG643 - Advertising  

This course introduces the student to advertising and the other supplemental aspects of integrated marketing communications, including the development of integrated marketing communications plans and their component parts. To effectively plan, implement, and evaluate advertising and promotional programs requires an understanding of the overall marketing process, consumer behavior, communications theory, and the media of advertising and promotion. Attention will be given to the environment in which advertising and promotion operate and to how managers make promotional decisions. In addition, regulatory, social, and economic factors that influence, and are in turn influenced by, an organization’s advertising and promotional program will be considered.
Credit Hours: 3

MG645 - Brand Management  

Brand Management provides the student with opportunities to research the topic of branding and apply the strategic concepts to increase their skills in managing brands. Brand management involves planning and strategies to make more developed marketing decisions. This course not only provides the student with an opportunity to learn brand marketing strategies, but he or she will also learn to apply this information to case examples in order to practice application of the course information.
Credit Hours: 3

MG646 - Services Marketing  

Services are intangible. They cannot be seen, felt, or heard. In this course, students explore the special challenges associated with the marketing of services as opposed to marketing tangible goods. Emphasis is given to the implementation of service strategies to gain a competitive advantage, increase customer satisfaction, strengthen customer relations, and enhance service quality.
Credit Hours: 3

MG647 - Public Relations  

This course surveys the field of public relations from its basic concepts to the application of the public relations theories in practice. It examines the theories and principles which impact the practice of public relations and demonstrates how those theories are being applied in public and private sector workplaces. Finally, the course will allow the student to demonstrate content knowledge and professional abilities through skill-enhancing exercises and activities.
Credit Hours: 3

MG665 - Marketing Research  

This course provides a comprehensive review of the tools and approaches commonly used in marketing research. It introduces the student to the value of research for solving marketing problems, presents the research process and use of secondary data, and then expands into the three primary types of research designs: qualitative, descriptive, and experimental. The ability to analyze data and interpret statistical output will be emphasized.
Credit Hours: 3

MI607 - International Marketing  

The focus of this course is entirely on international marketing, rather than on the traditionally broader topic of international business. It begins with a discussion of what global marketers do, how marketing theory is applied to the global marketplace, and the impact of cultural differences on global marketing. The greater part of the course concentrates on the three skill sets a global marketing manager must have to be successful in the global marketplace: foreign entry skills, local marketing skills, and global (marketing) management skills.
Credit Hours: 3

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Graduate Certificate Programs

Graduate certificate programs provide specialized knowledge within a focused discipline at the graduate level. Start with an Orientation followed by 4 elective courses for a customized program of study. Graduates may apply credit, equivalent to a semester, toward a corresponding master's degree at Ashworth College.

The Ashworth College Marketing Graduate Certificate program includes self-paced lessons, instructor guidance and online exams for an enjoyable learning experience. Call 1-800-957-5412 or enroll online.