Home Staging course curriculum
Our Home Staging course curriculum covers the professional and creative scopes of this exciting career path. Lesson groups introduce you to everything from the psychology and demographics of home buyers to small business development. Reviews of color, design, space planning, lighting, and traffic flow help you master basic design concepts that can help you determine how best to stage a home for a top dollar sale.
Orientation: Ashworth College Career Program
Learning at Ashworth
Concepts in Business and Self-Employment
The goals and values of Ashworth College; time management; creating a realistic weekly and monthly study schedule; the nature and purpose of assessments; how to study effectively to prepare for and take an online examination; developing the skill sets necessary for success in the twenty-first century.
Evaluating your business idea; setting yourself apart from the competition; market testing; investment funding and donation funding; qualities of an entrepreneur; crowdfunding and angel investors.
Lesson Group 1: Understanding Home Staging
Introduction to Home Staging
Elements of Home Staging
Introduction to home staging; history and importance of home staging; the difference between staging and decorating; the elements of home staging; interior atmosphere; simplifying the home; optimizing your workflow; cost concerns; home presentation.
Psychology of Staging
The home stager's scope of work; the agent; the homeowner; the home; demographic diversity; the homebuyer; finding out what buyers want; starting the conversation with the homebuyer.
Demographics and psychographics; determining your target buyers; today's competitive market; demographic analysis; appealing to the right-sized audience; finding your niche; widening your audience.
The Home Staging program prepares students for a career in home staging by providing the knowledge and skills needed to help buyers and realtors maximize real estate sales. Topics covered include home staging in the real estate industry; architectural features, furniture styles, color theory, and design concepts; the home staging process from client consultation through the final walkthrough; the basics of managing a small business; and how to obtain experience, create a portfolio, and market your business.
After completing the Home Staging program, students will be able to:
Outline the history of home staging and describe its importance in maximizing real estate sales.
Identify and describe the different elements that impact interior appearance and mood.
Explain recommended guidelines and strategies for successfully staging a home and achieving specific goals by room.
Analyze the motivation of homebuyers through the use of psychology, demographics, and psychographics.
Create a professional portfolio that communicates a personal aesthetic.
Establish and operate a successful home staging business.
Cultivate and maintain successful professional relationships with clients, vendors, and peers
Setting the stage for career growth
Ashworth College API Program Name Career Diploma program help you develop the confidence you need to reach for your career goals because we integrate job search prep into your studies. With the online tools at the Ashworth EDGE, you’ll get step-by-step guidance as you create polished, professional resumes and letters. After you graduate, you’ll keep your Ashworth EDGE account so you can revisit the tools any time you need to make a good impression on a potential employer. Learn more about it at the Career Services page.