Home Staging course curriculum
Our Home Staging course curriculum covers the professional and creative scopes of this exciting career path. Lesson groups introduce you to everything from the psychology and demographics of home buyers to small business development. Reviews of color, design, space planning, lighting, and traffic flow help you master basic design concepts that can help you determine how best to stage a home for a top dollar sale.
Orientation: Ashworth College Career Program
Learning at Ashworth
The goals and values of Ashworth College; time management; creating a realistic weekly and monthly study schedule; the nature and purpose of assessments; how to study effectively to prepare for and take an online examination; developing the skill sets necessary for success in the twenty-first century.
Concepts in Business and Self-Employment
Evaluating your business idea; setting yourself apart from the competition; market testing; investment funding and donation funding; qualities of an entrepreneur; crowdfunding and angel investors.
Lesson Group 1: Understanding Home Staging
Introduction to Home Staging
Introduction to home staging; history and importance of home staging; the difference between staging and decorating; the elements of home staging; interior atmosphere; simplifying the home; optimizing your workflow; cost concerns; home presentation.
Elements of Home Staging
The home stager's scope of work; the agent; the homeowner; the home; demographic diversity; the homebuyer; finding out what buyers want; starting the conversation with the homebuyer.
Psychology of Staging
Demographics and psychographics; determining your target buyers; today's competitive market; demographic analysis; appealing to the right-sized audience; finding your niche; widening your audience.
Lesson Group 2: Basic Concepts
Eye of the Designer
Formal training for a creative career; guidelines to room design; design styles; identifying furniture styles; early American farmhouse design style; Mediterranean styles; French styles; English styles; American Georgian; twentieth-century styles; from inspiration to execution; setting up your online moodboard.
Design Concepts
Developing your sense of good design; suitability; form; balance; your guiding philosophy; accentuating the positive; camouflaging the negative.
Understanding Color
Introduction to color; hue; value; intensity; mood; color schemes; color applications.
Lesson Group 3: Decorating Concepts
Furniture Arrangement
The staging process; creating a staging plan; balance lines; traffic patterns; focus of the room; room axis; secondary activities; balancing the room; step-by-step process.
Light and Accessory
Planning for lighting; lighting for function; lighting for mood; lighting for harmony; types of lamps; types of lighting fixtures; lighting a room; selecting accessories for mood; harmony with accessories; developing your eye.
Photography for Home Staging
The Importance of quality photographs; photographing your work; lighting; composition; editing.
Lesson Group 4: Staging Application
Declutter and Depersonalize
Common relationships; the fear of loss; the decluttering process, including cleaning, timing, and visualization methods; storage needs and systems.
Staging Room by Room
Staging workflow: clean and declutter, arrange, accessorize, analyze; room to room; additional concerns; open house checklist.
Architectural Details
Windows; walls; floors; exterior.
Lesson Group 5: Project Management
Professional Relationships
Client relationships; basics of professional etiquette; vendor relationships.
Project Management
Sequence of events; initial contact; site visit; proposal and estimate; staging; collecting payments.
Contracts
Home staging contracts; types of contracts; general considerations.
Lesson Group 6: Professional Development
Starting Your Own Business
The home staging professional; starting a home staging business; financial considerations; insurance; business planning.
Pricing and Promotion
Steps to success; pricing; promoting your business; building your portfolio.
Program Description
The Home Staging program prepares students for a career in home staging by providing the knowledge and skills needed to help buyers and realtors maximize real estate sales. Topics covered include home staging in the real estate industry; architectural features, furniture styles, color theory, and design concepts; the home staging process from client consultation through the final walkthrough; the basics of managing a small business; and how to obtain experience, create a portfolio, and market your business.
Program Objectives
After completing the Home Staging program, students will be able to:
Outline the history of home staging and describe its importance in maximizing real estate sales.
Identify and describe the different elements that impact interior appearance and mood.
Explain recommended guidelines and strategies for successfully staging a home and achieving specific goals by room.
Analyze the motivation of homebuyers through the use of psychology, demographics, and psychographics.
Create a professional portfolio that communicates a personal aesthetic.
Establish and operate a successful home staging business.
Cultivate and maintain successful professional relationships with clients, vendors, and peers
Setting the stage for career growth
Ashworth College API Program Name Career Diploma program help you develop the confidence you need to reach for your career goals because we integrate job search prep into your studies. With the online tools at the Ashworth EDGE, you’ll get step-by-step guidance as you create polished, professional resumes and letters. After you graduate, you’ll keep your Ashworth EDGE account so you can revisit the tools any time you need to make a good impression on a potential employer. Learn more about it at the Career Services page.
