Graphic Design Program
The Graphic Design program brings the graphic arts to life for you at your computer. Learn how to use color, select type, manage the design process, collaborate with clients and utilize the most popular graphic software: Adobe® Photoshop®, Illustrator® and InDesign®, as well as Dreamweaver®, Flash® and Fireworks®.
The goals and values of Ashworth College; time management; creating a realistic weekly and monthly study schedule; the nature and purpose of assessments; how to study effectively to prepare for and take an online examination; developing the skill sets necessary for success in the twenty-first century.
Evaluating your business idea; setting yourself apart from the competition; market testing; investment funding and donation funding; qualities of an entrepreneur; crowdfunding and angel investors.
Design as a visual language; how unity, variety, hierarchy and proportion affect the design composition as a whole; how scale, balance, rhythm, repetition, economy and proximity affect design relationships; using shape, space, line, size, color, texture and typography.
Graphic devices and techniques that support visual organization; key visual relationships; the impact of the human factor on design decisions; the foundations and functions of communications; demystifying the design process.
The dimensions of color; color perception; key color systems and terminology used in graphic art; color theories in contemporary design; color psychology, symbolism and cultural influences; strategies for choosing color schemes; the impact of color in composition.
Typographic terms and measurement systems; how to select typefaces appropriate to communication goals; how type can lend expression to a design; harmonious combinations of types with imagery; using type judiciously when legibility is a factor.
Symbols, logos and representational and informational imagery; enhancing a communication message with photos and illustrations; using iconographic symbols to communicate information at a glance; logo design; identity and wayfinding systems; using charts and graphics.
Evolution of graphic design; career options in the graphic design industry; how to land a job interview; how to prepare and present a portfolio of your design samples.
Workspaces, panels and navigation; file formats, resolution and saving files; creating text and shapes; using the selection tools; selecting, cropping and combining images; using the painting and retouching tools; using layers and layer effects; working with color modes and the color picker; creating a good image.
Illustrator desktop components and their functions; manipulating stroke and fill of shapes; creating colors, patterns, and gradient fills; drawing, combining and aligning basic shapes; converting raster art to vector by tracing; using the pen tool and paths to draw complex shapes.
Panels, the workspace and navigation; importing text and images into a layout; creating master pages, guidelines, style sheets and page numbers; formatting text and running spell check; managing graphics, image links and clipping paths.
Navigating the Dreamweaver site and file management windows; how Dreamweaver components work with each other; using HTML and CSS to style a page layout; the importance of resolution and file format for web media; uploading and launching a site to the web.
Navigating the Flash workspace, stage, pasteboard and panels; how Flash components work with each other; using the drawing tools to create graphics and symbols; creating animations using the timeline, frames, motion paths and tweening; how to publish a movie for distribution.
Navigating the Fireworks workspace; how Fireworks can be used for web design; using the drawing tools to create web graphics; how to export and optimize images.
Students will discover the fundamentals of graphic design by learning the key elements and principles of design and applying them to print and Internet design projects. They will learn to use the most popular graphics software from the Adobe Creative Cloud—Photoshop, Illustrator, InDesign, Muse, and Edge Animate—as well as WordPress, a popular Internet blogging tool. Students will learn how to manage the design process and their clients, and they will create a design portfolio that showcases samples of their graphic design work.
After completing the Graphic Design program, students will be able to:
- Understand the fundamentals of graphic design and describe the characteristics of successful graphic designers.
- Identify and describe the key elements and key principles of design and implement both accurately and thoughtfully in graphic design projects.
- Utilize industry-standard software applications such as Adobe Photoshop, Illustrator, InDesign, Muse, Edge Animate, and WordPress to create and optimize documents, publications, and webpages.
- Select images and composite media presentations that are appropriate for the audience and technology, based on the target market and delivery medium.
- Develop a portfolio of personal graphic design samples and explain how to confidently incorporate this portfolio as a key element of the interview process with potential employers.