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Ashworth College Blog

How to Stand Out as a Personal Trainer

Written by Autumn Granza on Monday, 27 April 2020. Posted in Career

Men take a break from lifting.

As a personal trainer learning how to attract clients and stand out in the industry is just as important as teaching health and wellness. Social media, video, and other marketing techniques can help you gain recognition and fill up your schedule. Here’s where to start.

Market yourself and gain clients

As a personal trainer you will need to learn how to stand out. While providing a great experience can help attract new clients, there’s more you can do to expand your clientele. You’ll need to market yourself to those seeking a healthier lifestyle in your community.

Use effective social media posts to widen your reach! Post videos of snippets of your workout to give those interested a sneak peek of what it’s like to work with you. You can also host a giveaway. Give away a free session and let people see for themselves the benefit you bring. Reviews are also important. Remember to thank your clients and ask them if they’d be comfortable leaving a review on your social media pages, like Facebook.

Outside of social media, you can start a mailing list with tips and tricks for healthier living or launch a fitness networking group. You can also partner with nutritionists or physical therapists in your area and promote each other to clients. Standing out from the pack doesn’t have to be hard. Simple marketing techniques can help grow your clientele.

How to become a personal trainer

To become a personal trainer you need to be a high school graduate, receive training, and become certified. Personal trainers are in-demand for people of all ages and health levels. With a faster than average job outlook, now is the time to start helping others reach their fitness goals. Our online Personal Trainer Career Diploma program helps you prepare for the field in as little as four months. Our certification preparation program also includes the cost of the National Council on Strength and Fitness (NCSF) Personal Trainer Certification (CPT) exam*.

What is a personal trainer?

Personal trainers are certified and have an in-depth understanding of fitness. Trainers work with various clients at different fitness levels. They demonstrate exercises, modify workouts based on client’s needs, and promote overall fitness. Personal trainers also teach clients how to minimize injuries. All this is done while setting goals for clients and motivating them along the way.

Help others reach their goals

As a personal trainer you’ll work with clients and help them learn a healthier lifestyle. Our online program may help prepare you to work one-on-one with eager clients. You’ll take courses such as

  • Functional Anatomy. In this lesson you’ll learn about the body and all its different parts. The class will also cover bone composition, growth, and health, as well as joint classification, function, and care.
  • Health and Fitness. This lesson will cover the genetic, environmental, and lifestyle factors that can impact health.You’ll also learn the impact of cardiorespiratory fitness, muscular fitness, flexibility, and body composition on an overall fitness level, and more.
  • Practical Training Techniques. In this lesson you’ll receive an understanding of different training environments, program implementations, fitness program segments, stretching techniques, and more.

After completing our online personal trainer program, you should be able to help clients understand how physical activity, diet, and lifestyle modifications improve overall health and wellbeing.

Enter a rewarding field

Entering the fitness world will allow you to help people while also growing as a professional. As a personal trainer, you may travel to different gyms or client’s homes to teach classes as you meet their needs. While salary may change depending on the state you live in and experience, in 2018 the median salary of a personal trainer was $39,820 according to the Bureau of Labor Statistics.

If you’re ready to take the first steps towards a career that helps change lives, then start today by calling an Admissions Adviser at or enroll online.

*Certification Exam Requirements: Certification exam prerequisites vary. Please check with NCSF for their requirements.

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