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eBusiness Program Curriculum Online

The Bachelor's Degree in eBusiness program includes a core set of general education courses, specialized ebusiness courses plus electives. Developed by academic and industry professionals, the curriculum focuses on real-world skills. Learn online at your convenience and graduate ready for career advancement.

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Semester 1

EN110 - Achieving Academic Excellence 

This course will help students sharpen skills that will help in achieving maximum learning as they complete their degree programs. Taking this course will unlock students' undiscovered potential and will help them discover their multiple intelligences and best ways to learn. This course will also help students uncover strengths and build from them, as well as explore the areas where they might change behaviors to ensure college success.
Credit Hours: 3

EN120 - English Composition I  

This course offers an introduction to basic writing skills that is especially relevant to academic assignments. It focuses on paragraph development and organization in conjunction with a review of basic grammar and mechanics. The course also covers the construction of multi-paragraph essays, the development of writing style and tone, and techniques for critically editing and revising one's work.
Credit Hours: 3

C10 - Introduction to Computers  

Introduction to Computers provides students with foundational skills and knowledge needed for today's technology-based careers. Students learn the components of systems—from the CPU and memory to input devices and peripherals—and how these components interact with an operating system to perform critical tasks. Keeping current with fast-changing computer technologies, this course will discuss the computer technologies today that are allowing the creation of a virtualized mobile workforce. It will explore how computers connect to the Internet, what services can be found online, and what dangers exist in the form of viruses, Trojans, and other malware. The course will also familiarize the student with the basics of today's office productivity applications and help to establish a foundation for working with these different types of applications, including spreadsheets, word processors, and presentation-creation tools.
Credit Hours: 3

HS150 - World Civilizations I  

This course provides a broad survey of world history from pre-historic times to 1800 C.E., examining political, economic, and social structures as well as outstanding cultural expressions of each civilization in art, architecture, literature, and religion.
Credit Hours: 3

General Education Elective (100-200 Level)  

Semester 2

EN130 - English Composition II  

This course provides an introduction and extensive guidelines for writing multi-paragraph essays in a college environment. In this way, EN130 will help you to better comprehend and assimilate the wide range of written communications that are vital to professional callings in commerce, industry, government, law enforcement, and healthcare—not to mention reports, documents, essays, and books associated with the universe of academic disciplines and the various areas of scientific research. For, as it turns out, the basics of the writing process apply to all forms of academic and professional communications.
Prerequisite for C02
Credit Hours: 3

C17 - College Mathematics  

This is a comprehensive review of mathematical skills and concepts commonly used in academic and vocational applications. Topics include whole numbers, fractions, decimal notation, ratios and proportions, percents, statistics and measurement, geometry, real numbers, and algebra.
Credit Hours: 3

C04 - Introduction to Psychology  

This is a survey of the field of psychology, including the development of behavior, physiological mechanisms of behavior, perception, motivation and emotion, consciousness, learning, memory, personality and mental health.
Credit Hours: 3

MA140 - Business Analysis  

This course applies algebraic concepts to business problems to develop and improve technical, quantitative, and critical thinking skills in analyzing business issues. The student will learn how to analyze, interpret, and present data sets for solving problems, construct and analyze financial statements, perform ratio analysis, construct the major end-of-period financial statements, prepare invoices, determine simple interest and discounts, calculate compound interest and depreciation, and evaluate inventory levels.
Credit Hours: 3
Prerequisite for MA260

General Education Elective (100-200 Level)  

Semester 3

SO115 - Essentials of Sociology  

This course provides an overview of the terminology, theories, methodologies, and questions used by sociologists to study how groups, cultures, institutions, norms, and values all work to shape both society as a whole and a single individual's perception of the world.
Credit Hours: 3

C02 - Business English  

This course presents the basic principles of communication that are particularly applicable in business and industry, providing a foundation for more effective communication skills. It focuses on the proper use of English grammar in business settings.
Credit Hours: 3

MA240 - College Algebra  

This course introduces the major concepts of college-level algebra. The course begins with basic concepts such as sets and numbers but quickly moves into intermediate algebra topics, emphasizing concepts most often used in computer science. The student will gain extensive experience in evaluating and manipulating expressions, equations, inequalities, and functions.
Credit Hours: 3

HS250 - World Civilizations II  

This course outlines the transitions towards modernization in the 19th and 20th centuries with adoption of industrialization and nationalization in world cultures. The era of the two world wars and the post war trends towards a global civilization are discussed.
Credit Hours: 3

General Education Elective (100-200 Level)  

Semester 4

MA260 - Statistical Analysis I  

This is an introduction to the foundations of statistical analysis, including distributions, measures of location and dispersion, probability, the normal probability distribution, sampling and testing methods, and decision analysis.
Credit Hours: 3

C12 - Business Law  

This course presents the basic principles of business law as applied to contracts, personal property, sales, negotiable instruments, agency and employment, business organization, insurance and bankruptcy, and real property.
Credit Hours: 3

SO245 - Social Impact of Technology  

This course examines the broad implications of technological innovation on social organization in terms of personal, political, economic, and environmental issues. Topics covered include technological progress within society, issues of energy use and creation, positive and negative environmental impacts of technology, the use of technology in war and politics, social responsibility, personal health, and economic development.
Credit Hours: 3

General Education Elective (100-200 Level)   General Education Elective (100-200 Level)  

Semester 5

A01 - Introduction to Accounting  

This course reviews the fundamentals of double-entry bookkeeping and the debit/credit method of recording transactions. The bookkeeping cycle, from recording transactions to preparing financial statements, is included. Emphasis is placed on service concerns operating as sole proprietorships.
Credit Hours: 3
Prerequisite for BU330

C11 - Macroeconomics  

This is an introduction to macroeconomic analysis and policy. Examination of the foundation and nature of economic principles as they apply to national output, money and banking, and monetary and fiscal policy is included. The course also focuses on employment, inflation, and economic growth.
Credit Hours: 3
Prerequisite: C13

C13 - Microeconomics  

This is an introduction to microeconomics, with emphasis on the functioning of individual markets and their effectiveness for resource allocation. Topics include price and production theory, competition, labor, the distribution of income, and the theory of household behavior.
Credit Hours: 3
Prerequisite for C11, BU310

BU310 - Fundamentals of Management  

This course offers a skill-based approach to planning and decision-making, organization theory, leadership, and motivation to provide a concrete understanding of how these processes relate to business activity. This course also explores the nature and process of management, examines the modern organization, and emphasizes the application of core principles to day-to-day management situations.
Credit Hours: 3
Prerequisite: C13

BU320 - Marketing Principles  

This course explores the broad impact of marketing activities on an individual firm's strategy and describes the strategic relevance of market evaluation, product, price, distribution, and promotion considerations. It also addresses the critical elements of using electronic marketing to manage a customer base.
Credit Hours: 3

Semester 6

BZ380 - Management Information Systems  

This course focuses on understanding information systems that today',s managers use to make decisions and analyze production and performance in a business environment and provides an in-depth look at how businesses use information technologies and systems to attain corporate goals: operational excellence, developing new products and services, improved decision making, and achieving competitive advantage.
Credit Hours: 3

BU460 - Electronic Commerce  

This course introduces the managerial applications of Internet technology for a successful Web-based organization. The course examines the application of management principles to electronic business models, including business-to-consumer, business-to-business, and intra-business commercial ventures. It also presents the strategic application of EC principles to the process of improving the efficiency and effectiveness of organizational processes, adding value to current business practices, and driving the development of new value-added activities.
Credit Hours: 3

BM350 - Marketing Management  

Building on the student's understanding of basic marketing, this course reviews a few of the bedrock principles and theories of marketing including strategic planning, marketing information, target marketing, the marketing mix, marketing in specialized fields such as service marketing, and global marketing. Developing marketing plans and solving marketing problems in a case study environment is also covered.
Credit Hours: 3

BM440 - Internet Marketing  

This course presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The course also provides an overview of electronic marketing tools and how these tools can be integrated into the marketing process.
Credit Hours: 3

BU470 - Strategic Management  

This course provides students with a framework to master strategic management problems and issues in rapidly changing business environments. Topics include the strategic management process, the nature of competitive advantage, functional, business, and corporate level strategies, strategy in the global environment, and strategy design and implementation.
Credit Hours: 3

Semester 7

BZ480 - International Management  

This course acquaints the student with the unique challenges of conducting business on a global basis, including the impact of international business on countries, corporations, and individuals. It quickly dispels the theory that international business is nothing more than conducting business domestically, only on a larger scale. In-depth attention is paid to the role of culture, policies, and politics.
Credit Hours: 3

BZ400 - Strategic Information Technology  

In this course, students explore the major current issues and challenges facing the design, implementation and use of information technology systems in organizations. Topics include technology’s influence on organizational competitiveness, technology infrastructures, role of the Internet and networking technology in organizations, and how technology enables organizational processes.
Credit Hours: 3

BU480 - eBusiness Strategy  

This course addresses the new technological environment that marketers are facing by exploring strategic considerations related to technology and technology implementation. The course also examines the basics of the marketing exchange by utilizing the information highway, multimedia techniques, database marketing, interactive telecommunications, and other e-business techniques.
Credit Hours: 3

Business Elective  

View Business Elective offerings.

Business Elective  

View Business Elective offerings.

Semester 8

BU450 - Leadership Skills  

Providing a basic foundation to equip students for future leadership activities in business, government, and society, this course explores the history, philosophy, theories, and concepts of leadership and its relationship to the management of organizational change. It also demonstrates skills needed to promote change, communicate vision, provide a sense of direction, and inspire employees.
Credit Hours: 3

Business Elective  

View Business Elective offerings.

Business Elective  

View Business Elective offerings.

Business Elective  

View Business Elective offerings.

BU490 - Business Ethics  

This course examines ethics and values in business, investigating the moral responsibilities within the organization, reviewing several approaches to examining ethical issues, and examining justice from the perspectives of procedures, compensation, and retribution. The role of moral leadership in business and an examination of ethical dilemmas created by an expanding global economy are also presented.
Credit Hours: 3

*If students expect to complete a bachelor's degree, MA240 is required

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Program Description

The Bachelor of Science in eBusiness program is designed for students seeking to acquire a concentration of eBusiness knowledge within a broad base of business concepts. Students will acquire insights into the Internet economy and how related technologies have altered the way companies do business. In addition to exploring new business models, students will learn how to galvanize traditional organizations to embrace and appreciate the capabilities of new technologies.

Program Objectives

After completing the eBusiness program, students will be able to:

  1. Demonstrate proficiency with the managerial applications of Internet technology, including the application of management principles to business-to-consumer, business-to-business, and intrabusiness commercial ventures.
  2. Demonstrate knowledge of the strategic management process and an ability to assess industry attractiveness and the competitive environment.
  3. Utilize the tools and methodologies needed to solve marketing problems, including developing marketing plans and the use of various marketing strategies.
  4. Discuss strategic considerations that marketers are facing related to technology and technology implementation.
  5. Demonstrate a foundation of computer and information systems knowledge, technical skills, and a basic understanding of computer applications.
  6. Demonstrate proficiency with English composition, and apply fundamental processes, theories, and methods to business communication in the workplace.
  7. Explain how effective leaders use their interpersonal skills to promote change, communicate vision, provide a sense of direction, and inspire employees.
  8. Identify and apply fundamental math concepts for operations and problem solving, and apply basic statistical concepts and tools in order to correctly interpret the results of statistical analyses.
  9. Demonstrate an understanding of an accounting information system, the steps of the accounting cycle, and the application of GAAP.
  10. Be prepared to enter Ashworth College’s Master of Science or MBA programs without any additional academic preparation

Advance your career in our accredited online eBusiness program. Call 1-800-957-5412 or enroll online now.