Introduction to Marketing

Marketing as a creative, competitive, and dynamic activity that provides products and services for the satisfaction of consumer needs and wants. elective for both

This High School Course is also offered as part of the College Prep Correspondence Diploma program and the General Correspondence Diploma program.

Credits: 1 Unit

Course ID: BU22

Course Area: Business

Course Type: College Prep, General

Study Method: Correspondence

Key Topics:
An overview of marketing; marketing functions and activities; marketing careers; obtaining and using marketing information; understanding the products and services you market; consumer buying behavior; organizational buying behavior; dividing a market into segments; overview of promotion; promotion: personal selling; promotion: advertising; promotion: visual merchandising, sales promotion, and public relations; pricing; marketing channels and intermediaries; physical distribution; special topics in marketing; obtaining a career in marketing; getting off to the right start in marketing.

Text:
Marketing Essentials, Glencoe/McGraw-Hill