Master's of Management Program Outline

This non-credit orientation is a foundation-building experience that introduces and refreshes the skills necessary for success in your Master's Degree Program. You'll learn how to navigate ProQuest, Ashworth College's online library, and review the distinguishing characteristics of academic journals and other publications. Internet research skills are polished enabling you to identify credible and unbiased Web sites for your research. Emphasis is placed on submission requirements, project structures, and writing formats used throughout your coursework, and APA writing style. The final portion of this course provides you the opportunity to research and explore the various career fields in the world of Management.

A comprehensive introduction to current theories and practices of marketing and advertising in the U.S. and worldwide. You'll examine the achievements of marketing and advertising experts of note, to discover how they used their expertise to identify customers, set prices, manage brands, select channels of distribution, build customer loyalty, enter new markets and convince people to buy products and services.

An in-depth view of the impact of public interest and government regulation on business activities. Emphasis is placed on the legal ramifications of corporate governance, citing court cases and judicial decisions that reveal the law's interface with business actions. Thought-provoking examples further demonstrate the law's broad influence on the day-to-day decisions involved in business operations, management ethics and social responsibility.

Examine specific human resource challenges faced by actual companies. Learn about recruitment; testing; employment planning and forecasting; interviewing; appraising performance; training and organizing teams; compensation; financial incentives; benefits; labor relations; collective bargaining; and other activities that link human resources to business strategies.

Develop your own leadership potential by discovering the qualities, talents and vision that leaders need to survive, grow and be effective in a changing world. Examine the evolution and practical application of leadership and motivation theories and techniques. Fascinating case studies reveal how executives motivate others to succeed.

A thorough review and analysis of international business and globalization that reveals the effects companies have on the economy, politics, laws, and cultures of other countries. Learn the requirements and challenges of doing business in other countries. Find out what's necessary to establish an international business, build it, and survive competition in situations where the rules can be new and radically different.

Resolve labor and collective bargaining issues. Study key terms, practices, laws and sections of actual labor agreements and arbitration cases. Analyze decisions of the National Labor Relations Board and courts and examine key issues related to negotiating agreements, unfair labor practices, wage and salary concerns, employee benefits, job seniority and security, grievance and disciplinary procedures, the arbitration process, unions, equal employment and more.

A close, in-depth exploration of practical strategies for building, measuring and managing brand equity. Based on the premise that brands are among a company's most valuable assets, this course focuses on concepts and techniques to improve the long-term profitability of brand strategies. Using an integrated marketing approach, current thinking from academia and industry is examined, providing insights to assist managers in day-to-day and long-term brand decisions. Case studies based on contemporary brands illuminate successful tactics and results from a consumer perspective.

Organize teams for achievement. Investigate the theory and practice of project management, culminating in the analysis of real-world examples taken from manufacturing, service, and construction businesses. Learn how to organize and manage effective project teams…how to document and communicate project development within and outside the team…and how to integrate people and technology successfully.

This course will spark your interest in starting a new endeavor by introducing you to the basic tools and processes of launching a new venture. Begin with the start-up phase and the entrepreneurial mindset … establishing a vision … and evaluating industries. Then, conduct a feasibility analysis; analyze the risks and benefits; and form strategic alliances. Next, develop a business plan; determine the most effective legal form of business; form a personnel team; devise a marketing strategy; and prepare a complete set of financials. Then, plan for growth and the inevitable operational changes.

White-collar wrong doing has a deleterious effect on the world of business. Both consumers and employees suffer. Examine historical and modern issues in the theory of criminology, with particular emphasis on fraud, theft, embezzlement and other misbehavior and malfeasance committed by white-collar employees and corporations. Learn how society perceives white-collar crime; how it's punished; how it affects our economy, security, culture and social order; and how it contributes to the regulation of business.

Learn ethical theory, principles and concepts, and how each applies to managerial decision making. Analyze how a business establishes, maintains and lives by its ethical foundation. Assess the traits of a company and how they affect employees, investors and consumers. Create a business ethics manual for a new business.

Delve into the practical and theoretical processes of strategic management by examining comprehensive case analyses of real-world business scenarios. Sharpen your analytical skills and apply your education and your own experience to confront the challenges that are faced by companies and their leaders as they make decisions in a dynamic and sometimes volatile business environment. Conclude with a final project and exam.