Marketing

A study of the facilitation of exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas. The concepts of market segmentation, marketing strategies, and marketing information systems will be stressed, in addition to the process of planning, organizing, implementing, and controlling marketing activities.

Complete coverage of the role of consumers in the marketplace, including perception, learning and memory, income and social class, subcultures, cultural influences on consumer behavior, and global consumer culture.

Personal selling; developing customer relationship strategies, product strategies, and customer strategies; sales presentations, closing the sale, and servicing the sale.

Management of a retail business, with extensive coverage of the types of retailers, marketing and financial strategies, retail locations, human resource management, supply chain management, merchandise management, and store management.

A course covering all methods of promotion. Includes corporate image and brand management, advertising management, advertising design, media selection, promotions, public relations, and an introduction to Internet marketing.

A focused look at using the Internet as a marketing tool. Includes business to business strategies, business to consumer strategies, direct response, databases in Internet marketing, the Internet consumer, customer relationship development and management, developing and maintaining effective Web sites, customer service and support, and social and regulatory issues, including consumer data privacy and intellectual property.

Complete coverage of the global marketing environment, including social and cultural considerations, political and regulatory issues, global market segmentation and targeting, imports and exports, pricing decisions, global marketing communications, and global product distribution methods.