Business Management

A broad overview of the business world for both business and non-business majors. An introduction to the business environment, business ownership, management, marketing, technology and information, and finance.

The fundamentals of double-entry bookkeeping and the debit/credit method of recording transactions. The bookkeeping cycle, from recording transactions to preparing financial statements, is included. Emphasis is placed on service concerns operating as sole proprietorships.

Explores current ethical issues in the business world, including social and professional responsibilities, organizational relationships, employee rights and obligations, workplace discrimination, organizational culture, and ethics in a global economy.

Financial management in different kinds of markets; interest rates; cash flow; financial forecasting, planning, and budgeting; the time value of money; stocks and bonds; gauging risk and return in an investment; the cost of capital; dividend policy; managing working capital; liquid assets; international finance.

Introduction to microeconomics, with emphasis on the functioning of individual markets and their effectiveness for resource allocation; price; production; competition theory; supply and demand; labor and wages; mergers and antitrust actions; income distribution; international trade.

An introduction to the principles and practices of management, with emphasis on the management functions of planning, organizing, staffing, directing, and controlling. Topics covered also include effective leadership and motivational techniques, communication, social responsibility and ethics, managing change and conflict, and control.

A study of the facilitation of exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas. The concepts of market segmentation, marketing strategies, and marketing information systems will be stressed, in addition to the process of planning, organizing, implementing, and controlling marketing activities.

A study of the theory, research, and practice related to human behavior in organizational settings. Attention is focused on the theories and realities of leadership, power, motivation, work satisfaction, group dynamics, decision making, and organizational change. The course also aims to broaden perceptions of the causes and effects of interpersonal and group behavior, its dynamics and influences, and organizational behavior relating to organizational climates, conflict, and structural design.