Management Graduate Certificate Outline

This non-credit orientation is a foundation-building experience that introduces and refreshes the skills necessary for success. You'll learn how to navigate ProQuest, Ashworth College's online library, and review the distinguishing characteristics of academic journals and other publications. Internet research skills are polished enabling you to identify credible and unbiased Web sites for your research. Emphasis is placed on submission requirements, project structures, and writing formats used throughout your coursework, and APA writing style. The final portion of this course provides you the opportunity to research and explore the various career fields in the world of Management.

Making and Business Culture. Create a strong corporate and personal value system. Learn ethical theory, principles, and language, and how each applies to managerial decision making. Analyze how a business establishes, maintains, and lives by its ethical foundation. Assess the traits of a company and how they affect employees, investors, and consumers. Create a business ethics manual for a new business.

Develop your own leadership potential by discovering the qualities, talents and vision that leaders need to survive and grow in a changing world. Examine the evolution and practical application of leadership and motivation theories and techniques. Case studies reveal how executives motivate others to succeed.

Organize teams for achievement. Investigate the theory and practice of project management, culminating in the analysis of real-world examples taken from manufacturing, service, and construction businesses. Learn how to organize and manage effective project teams, how to document and communicate project development within and outside the team, and how to integrate people and technology successfully.

Use financial data to your advantage. Learn what financial disclosures contain and how they affect management decision-making, plus the principles and economic factors behind publicly reported disclosures, their limitations and constraints, and how to analyze them. You'll examine research methods and how they help you convert raw data into useful information that influences decisions about financial performance, wealth creation and economic valuation.

Discover how marketing serves as a foundation for making critical decisions related to identifying customers, delineating which needs to satisfy, developing products and services that satisfy these needs, setting prices, using appropriate communications, staging sales promotions, managing the sales force, selecting channels of distribution, maintaining funding and coordinating partnerships. Concepts presented are directed to the marketplace realities of the 21st century, including global marketing.

A close, in-depth exploration of practical strategies for building, measuring and managing brand equity. Based on the premise that brands are among a company's most valuable assets, this course focuses on concepts and techniques to improve the long-term profitability of brand strategies. Using an integrated marketing approach, current thinking from academia and industry is examined, providing insights to assist managers in day-to-day and long-term brand decisions. Case studies based on contemporary brands illuminate successful tactics and results from a consumer perspective.

A thorough review and analysis of international business and globalization that reveals the effects companies have on the economy, politics, laws, and cultures of other countries. Learn the requirements and challenges of doing business in other countries. Find out what's necessary to establish an international business, build it, and survive competition in situations where the rules can be new and radically different.

Resolve labor and collective bargaining issues. Study key terms, practices, laws and sections of actual labor agreements and arbitration cases. Analyze decisions of the National Labor Relations Board and courts and examine key issues related to negotiating agreements, unfair labor practices, wage and salary concerns, employee benefits, job seniority and security, grievance and disciplinary procedures, the arbitration process, unions, equal employment and more.