Online Business Management

Career Diploma

Online Business Management Course Outline

The Online Business Management Course is comprised of 9 comprehensive lessons. They are easy to follow, yet challenging and stimulating at the same time. Each lesson begins with a subject matter preview and objectives, an introductory note from your instructor and a vocabulary builder of new words and terms.

Next comes the reading assignment. Practice exercises help you check and review what you've learned. At the end of the lesson is an open-book exam, which you may take online.

Lesson 1: Understanding eBusiness

eBusiness Basics; The Global Economy; The Entrepreneurial Process; Success Secrets.

Lesson 2: Creating an eBusiness Plan.

Organizing The Business Plan; Legal Forms of Organization; eBusiness Partnerships.

Lesson 3: Starting and Operating Your eBusiness

Financing; Pitching To Investors; Business Incubators; Start-up Challenges; Hosting.

Lesson 4: Marketing Your eBusiness.

The Marketing Mix; Building Your Brand; Market Research; Search Engine Optimization.

Lesson 5: Uncovering the Possibilities

Online Business Solutions; Why People Buy Online.

Lesson 6: Developing Your Website and Online Presence

Website Planning; Accessibility & Usability; Multimedia; Content.

Lesson 7: Using Web Technology to Grow Your Business

Website Development Tools; Testing; Evaluating Performance.

Lesson 8: Creating Buzz

Positioning; Pay Per Click; Advertising; Viral Marketing.

Lesson 9: Selling Your Business

eBay & Online Auctions; Affiliate Programs; More.

Ready to get started on your Online Business Management training? Enroll online or call 1-800-957-5412 to speak with an Admissions Advisor.

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