School of Business

Online Business Management

PROGRAM INFO

Monthly Payment ::

$3900

Tuition ::

$1,094   Now $994

Type ::

Diploma

Study Method ::

Correspondence

Accreditation ::

Ashworth College is accredited by the Distance Education and Training Council (DETC).

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The Online Business Management Course is comprised of 9 comprehensive lessons. They are easy to follow, yet challenging and stimulating at the same time. Each lesson begins with a subject matter preview and objectives, an introductory note from your instructor and a vocabulary builder of new words and terms.

Next comes the reading assignment. Practice exercises help you check and review what you've learned. At the end of the lesson is an open-book exam, which you may take online.

Lesson Descriptions ::

Lesson 1: Understanding eBusiness. eBusiness Basics; The Global Economy; The Entrepreneurial Process; Success Secrets.

Lesson 2: Creating an eBusiness Plan. Organizing The Business Plan; Legal Forms of Organization; eBusiness Partnerships.

Lesson 3: Starting and Operating Your eBusiness. Financing; Pitching To Investors; Business Incubators; Start-up Challenges; Hosting.

Lesson 4: Marketing Your eBusiness. The Marketing Mix; Building Your Brand; Market Research; Search Engine Optimization.

Lesson 5: Uncovering the Possibilities. Online Business Solutions; Why People Buy Online.

Lesson 6: Developing Your Website and Online Presence. Website Planning; Accessibility & Usability; Multimedia; Content.

Lesson 7: Using Web Technology to Grow Your Business. Website Development Tools; Testing; Evaluating Performance.

Lesson 8: Creating Buzz. Positioning; Pay Per Click; Advertising; Viral Marketing.

Lesson 9: Selling Your Business. eBay & Online Auctions; Affiliate Programs; More.

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Overview | Program Outline | What You Get | Career Profile

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