Marketing Bachelor's Degree Program Outline

Sharpen skills that will help you achieve maximum learning as you complete your degree program.

Concentrates on improving the basic English skills necessary to write fluently. Designed to help college students develop skills in the use of standard written English and/or in the writing of well- developed, coherent paragraphs.

Fundamental concepts and terminology related to computer hardware, software, networks, graphics, design and the Internet.

Political, economic, social, cultural and artistic structures of the world, from ancient civilizations of Mesopotamia to the mid-sixteenth century.

View General Education Electives offerings.

Writing and critical thinking techniques for organizing, composing and proofreading reports, summaries, short essays and research papers.

A comprehensive review of mathematical skills and concepts commonly used in academic and vocational applications. Covers whole numbers, fractions, decimal notation, ratios and proportions, percents, statistics and measurement, geometry, real numbers, and algebra.

Surveys the field of psychology, including the development of behavior, physiological mechanisms of behavior, perception, motivation and emotion, consciousness, learning, memory, personality, and mental health.

Apply algebraic concepts to business problems to develop and improve technical, quantitative and critical thinking skills in analyzing business issues.

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The terminology, theories and questions used by sociologists to study how groups, cultures, institutions, norms and values shape society and world view.

Basic principles of communication that are particularly applicable in business and industry, providing a foundation for more effective communication skills. Focuses on the proper use of English grammar in business settings.

Basic concepts such as sets and numbers, followed by intermediate algebra topics, emphasizing concepts commonly used in computer science.

Survey of world history from the late-sixteenth century through the present emphasizing political, intellectual and social history.

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Foundations of statistical analysis, including distributions, measures of location and dispersion, probability, the normal probability distribution, sampling and testing methods and decision analysis.

Basic principles of business law as applied to contracts, personal property, sales, negotiable instruments, agency and employment, business organization, insurance and bankruptcy, and real property.

Personal, political, economic and environmental impact of technological innovation on social organizations.

View General Education Electives offerings.

View General Education Electives offerings.

The fundamentals of double-entry bookkeeping and the debit/credit method of recording transactions. The bookkeeping cycle, from recording transactions to preparing financial statements, is included. Emphasis is placed on service concerns operating as sole proprietorships.

Introduction to macroeconomic analysis and policy. Examination of the foundation and nature of economic principles as they apply to national output, money and banking, and monetary and fiscal policy. Course also focuses on employment, inflation, and economic growth.

Introduction to microeconomics, with emphasis on the functioning of individual markets and their effectiveness for resource allocation. Includes price and production theory, competition, labor, the distribution of income, and the theory of household behavior.

Offers a skill-based approach to planning and decision-making, organization theory, leadership and motivation to provide a concrete understanding of how these processes relate to business activity.

Introduction to marketing concepts and the role of marketing in sound business decisions. Covers the components of basic marketing strategy, market globalization and marketing in the service industry.

Builds on students' understanding of basic marketing principles with a case study approach that focuses on solving marketing problems with the latest tools and techniques.

Describes the latest marketing research processes, techniques and methodologies that produce marketing insights, with an emphasis on the role the Internet plays in marketing research.

Explores the decisions companies face in developing and managing a sales force, with an emphasis on recruiting, selecting, training, supervising, motivating and evaluating sales personnel.

Introduces the managerial applications of Internet technology for a successful web-based organization. Examines the application of management principles to electronic business models, including business-to-consumer, business-to-business and intra-business commercial ventures.

Provides students with a framework to master strategic management problems and issues in rapidly changing business environments. Topics include the strategic management process; the nature of competitive advantage; functional, business and corporate level strategies; strategy in the global environment; and strategy design and implementation.

Presents the impact of international business on countries, corporations and individuals. In-depth attention is paid to the role of culture, policies and politics.

Presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The course concludes with students generating an Internet marketing plan for a selected organization or product.

Students are introduced to the fundamentals of ebusiness and the strategic role information technology plays in gaining and maintaining competitive advantage. Topics include the foundations of ebusiness, as well as the hardware, software, networking, ethics and security of conducting business online.

View Business Electives offerings.

View Business Electives offerings.

Provides a basic foundation of skills needed to equip students for future leadership activities. Students explore the history, philosophy, theories and concepts of leadership and its relationship to the management of organizational change.

View Business Electives offerings.

View Business Electives offerings.

View Business Electives offerings.

Examines ethics and values in business, beginning with an introduction to ethics in business. The perspective then broadens to include corporate ethics and the role of moral leadership in business, and concludes with an examination of ethical dilemmas created by an expanding global economy.

The foundations of cultural anthropology and how they apply to interactions between culture, technology and social organizations.

Entry-level survey of art history and artistic movements, from primitive cave paintings progressing to 20th century world art.

The fundamentals of writing technical manuals for end users.

The human and physical attributes that give uniqueness and diversity to world regional patterns on the Earth's surface as a backdrop to contemporary world events.

Advanced topics in the statistical analysis of business operations for use in forecasting, quality control and decision-making.

Moral issues surrounding the use of computers and information technology, with an emphasis on determining the difference between ethical and unethical behavior in a number of scenarios.

Introduction to the basic tenets of chemistry and chemical processes relating to the environment, energy, health and the body.

Introduction to the essential principles of biology and the structure of biological systems.

Fundamental principles of ecosystem processes, community and ecosystem development, and species adaptation and diversity.

Examines the principles and procedures for developing accounting information for managerial decision-making, including product costing, cost-volume-profit analysis and pricing and expenditure procedures.

Examines financial theory and its applications in controlling all aspects of a firm's financial environment, including financial planning, investment management, valuation and capital budgeting techniques.

Focuses on the people in the organization and how they work and behave in the work environment. It examines the behavior of individuals, the dynamics of teamwork, the processes of small groups, decision-making, problem solving and conflict management.

Examines diverse social, ethical, and technological trends that affect business operations, exploring some of the broad effects and implications of business-society interactions.

Explores the concepts, techniques and tools used for financial decision-making at strategic, tactical and operational levels of a firm including capital structure planning, financing decisions, working capital management and financial management for multinational corporations.

An in-depth look at how businesses use information technologies and systems to attain corporate goals: operational excellence, developing new products and services, improved decision-making, and achieving competitive advantage.

Students explore the major current issues and challenges facing the design, implementation and use of information technology systems in organizations.

Students learn how to manage employee performance through human resource planning and development.

Introduces the statistical basis of quality control and the application of tools to the design, implementation and analysis of a quality management system. Topics include continuous improvement, quality measurement, and applications of quality tools to internal and external processes.

Students will assess, explore, critique and celebrate the phenomenon of entrepreneurship. The course will focus on the creation of new ventures, the ways that they come into being and factors associated with their success.

Provides a detailed understanding and application of the knowledge, skills, tools and techniques used in project management practices. Teaches the student how to effectively identify, evaluate and allocate factors of time, cost, resources and scope in order to achieve optimal results.