Marketing Associate Degree Program Outline

A broad overview of the business world for both business and non-business majors. An introduction to the business environment, business ownership, management, marketing, technology and information, and finance.

A study of the facilitation of exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas. The concepts of market segmentation, marketing strategies, and marketing information systems will be stressed, in addition to the process of planning, organizing, implementing, and controlling marketing activities.

Basic principles of communication that are particularly applicable in business and industry, providing a foundation for more effective communication skills. Focuses on the proper use of English grammar in business settings.

A comprehensive review of mathematical skills and concepts commonly used in academic and vocational applications. Covers whole numbers, fractions, decimal notation, ratios and proportions, percents, statistics and measurement, geometry, real numbers, and algebra.

Surveys the field of psychology, including the development of behavior, physiological mechanisms of behavior, perception, motivation and emotion, consciousness, learning, memory, personality, and mental health.

The basics of written communication in business. Explores differences in approach and format for various business documents. Also covers techniques for planning, researching, organizing, and writing reports.

Complete coverage of the role of consumers in the marketplace, including perception, learning and memory, income and social class, subcultures, cultural influences on consumer behavior, and global consumer culture.

An introduction to the principles and practices of management, with emphasis on the management functions of planning, organizing, staffing, directing, and controlling. Topics covered also include effective leadership and motivational techniques, communication, social responsibility and ethics, managing change and conflict, and control.

Personal selling; developing customer relationship strategies, product strategies, and customer strategies; sales presentations, closing the sale, and servicing the sale.

Basic principles of business law as applied to contracts, personal property, sales, negotiable instruments, agency and employment, business organization, insurance and bankruptcy, and real property.

Management of a retail business, with extensive coverage of the types of retailers, marketing and financial strategies, retail locations, human resource management, supply chain management, merchandise management, and store management.

Introduction to macroeconomic analysis and policy. Examination of the foundation and nature of economic principles as they apply to national output, money and banking, and monetary and fiscal policy. Course also focuses on employment, inflation, and economic growth.

Introduction to microeconomics, with emphasis on the functioning of individual markets and their effectiveness for resource allocation. Includes price and production theory, competition, labor, the distribution of income, and the theory of household behavior.

A course covering all methods of promotion. Includes corporate image and brand management, advertising management, advertising design, media selection, promotions, public relations, and an introduction to Internet marketing.

The fundamentals of double-entry bookkeeping and the debit/credit method of recording transactions. The bookkeeping cycle, from recording transactions to preparing financial statements, is included. Emphasis is placed on service concerns operating as sole proprietorships.

A study of the theory, research, and practice related to human behavior in organizational settings. Attention is focused on the theories and realities of leadership, power, motivation, work satisfaction, group dynamics, decision making, and organizational change. The course also aims to broaden perceptions of the causes and effects of interpersonal and group behavior, its dynamics and influences, and organizational behavior relating to organizational climates, conflict, and structural design.

Basic principles of financial accounting are studied as a foundation for more advanced study and vocational skill. Areas of emphasis include cash, payroll, and accounting for merchandizing businesses.

A focused look at using the Internet as a marketing tool. Includes business to business strategies, business to consumer strategies, direct response, databases in Internet marketing, the Internet consumer, customer relationship development and management, developing and maintaining effective Web sites, customer service and support, and social and regulatory issues, including consumer data privacy and intellectual property.

A continuation of the study of basic financial accounting principles as a foundation for more advanced study and vocational skill. Areas of emphasis include acquisition, depreciation, and disposal of long term assets; receivables and payables; inventory; partnerships; corporations; long-term liabilities; the statement of cash flows; financial statement analysis; and manufacturing accounting.

Complete coverage of the global marketing environment, including social and cultural considerations, political and regulatory issues, global market segmentation and targeting, imports and exports, pricing decisions, global marketing communications, and global product distribution methods.