Marketing
Associate Degree
Marketing Careers
Career Outlook
Marketing encompasses advertising, marketing, promotions, public relations and sales. As such, people in marketing careers hold the keys to ensuring businesses and organizations sell their services and products and can turn a profit. Jobs for marketing managers are forecast to increase 13% through 2018.
Compensation varies based to a great extent on experience, level of responsibility, length of service and education. Entry-level marketing positions may start at a low rate of pay, but by the time a marketing professional proves his or her worth on the job by getting concrete results, advancement can be rapid.
According to a survey by the National Association of Colleges and Employers, starting salaries for marketing majors graduating in 2009 averaged $43,325. The U.S. Department of Labor places the median salary at more than $100,000 for marketing managers nationwide, with those working in manufacturing firms receiving the highest compensation.
Career Opportunities
Professionals in marketing careers may hold various roles in an organization, and their tasks vary depending on whether they work in an agency or corporate environment. Opportunities exist in...
- Advertising and public relations
- Company marketing department
- Market research
- Product management
- Brand development
- Sales and retailing
- Non-profit marketing
The U.S. Department Labor shows median annual salaries for the following marketing-related occupations:
- Advertising and marketing manager $83,890
- Public relations manager $91,810
- Sales manager $98,530
- Marketing manager $112,800
What you might do as a marketing professional...
- Determine demand for products and services
- Confer with clients to provide marketing advice
- Oversee product development
- Develop and supervise e-commerce strategies
- Plan advertising and public relations campaigns
- Monitor trends in consumer behavior
- Develop competitive pricing strategies
Ready to get started on your Marketing degree? Enroll online or call 1-800-957-5412 to speak with an Admissions Advisor.
