Question? 1-800-957-5412

Request Info   Enroll Online  

Associate Degree in Marketing

Associate of Science Degree in
Marketing

In the Marketing Associate Degree program you’ll receive in-depth instruction in important marketing methods and techniques. Everything you learn, from advertising approaches to pricing strategies, applies to the real world. Affordable tuition makes it easy to earn your associates degree in marketing. Looking to transfer credits upon graduation? We make it easy and fast to move ahead to a bachelor's degree. Learn more.

  • Prerequisite: High School Diploma or GED
  • Study Method: Textbooks with Online Lessons & Exams
  • Program Length: 6 to 12 Months per Semester (Total 4 Semesters)

See all Associate Degree Programs  

4th SEMESTER
at NO COST. Get Info  

  What You'll Learn

In the Marketing Associate Degree program you’ll receive in-depth instruction in important marketing methods and techniques. Everything you learn, from advertising approaches to pricing strategies, applies to the real world. Affordable tuition makes it easy to earn your associates degree in marketing.

Request Info   Enroll Online  

View Associate of Science Curriculum  

Semester 1

EN110 - Achieving Academic Excellence 

This course will help students sharpen skills that will help in achieving maximum learning as they complete their degree programs. Taking this course will unlock students’ undiscovered potential and will help them discover their multiple intelligences and best ways to learn. This course will also help students uncover strengths and build from them, as well as explore the areas where they might change behaviors to ensure college success.
Credit Hours: 3

SP180 - Principles of Public Speaking 

This course teaches the students fundamental principles while emphasizing skills development in the practice of public speaking. It covers purposes, methods and steps in preparing speeches, develops communication skills in listening, speech criticism, audience analysis and writing, and provides effective delivery techniques to present a variety of speeches.
Credit Hours: 3

EN120 - English Composition I  

This course offers an introduction to basic writing skills that is especially relevant to academic assignments. It focuses on paragraph development and organization in conjunction with a review of basic grammar and mechanics. The course also covers the construction of multi-paragraph essays, the development of writing style and tone, and techniques for critically editing and revising one's work.
Credit Hours: 3

C10 - Introduction to Computers  

Introduction to Computers provides students with foundational skills and knowledge needed for today's technology-based careers. Students learn the components of systems—from the CPU and memory to input devices and peripherals—and how these components interact with an operating system to perform critical tasks. Keeping current with fast-changing computer technologies, this course will discuss the computer technologies today that are allowing the creation of a virtualized mobile workforce. It will explore how computers connect to the Internet, what services can be found online, and what dangers exist in the form of viruses, Trojans, and other malware. The course will also familiarize the student with the basics of today’s office productivity applications and help to establish a foundation for working with these different types of applications, including spreadsheets, word processors, and presentation-creation tools.
Credit Hours: 3

C01 - Introduction to Business  

This course offers a broad overview of the business world for both business and non-business majors. It is an introduction to the business environment, business ownership, management, marketing, technology and information, and finance.
Credit Hours: 3

Semester 2

EN130 - English Composition II  

This course provides an introduction and extensive guidelines for writing multi-paragraph essays in a college environment. In this way, EN130 will help you to better comprehend and assimilate the wide range of written communications that are vital to professional callings in commerce, industry, government, law enforcement, and healthcare—not to mention reports, documents, essays, and books associated with the universe of academic disciplines and the various areas of scientific research. For, as it turns out, the basics of the writing process apply to all forms of academic and professional communications.
Prerequisite for C02
Credit Hours: 3

General Education Elective (Science 100-200 Level)   C16 - Principles of Marketing  

This course focuses on the facilitation of exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas. The concepts of market segmentation, buyer behavior, branding, marketing strategies, and services marketing will be stressed, in addition to the processes of planning, organizing, implementing, and controlling marketing activities.
Credit Hours: 3

C05 - Business Communication  

This course presents the basics of written communication in business. It also explores differences in approach and format for various business documents, and covers techniques for planning, researching, organizing, and writing reports.
Credit Hours: 3

C13 - Microeconomics  

This is an introduction to microeconomics, with emphasis on the functioning of individual markets and their effectiveness for resource allocation. Topics include price and production theory, competition, labor, the distribution of income, and the theory of household behavior.
Credit Hours: 3
Prerequisite for C11, BU310

Semester 3

General Education Elective (Behavioral/Social Science 100-200 Level)   General Education Elective (Humanities/Fine Arts 100-200 Level)   G02 - Principles of Professional Selling  

This course will teach you how to sell and will provide you with many practical tactics to help you sell. Topics include personal selling, developing customer relationship strategies, product strategies, and customer strategies, sales presentations, closing the sale, and servicing the sale.
Credit Hours: 3

G03 - Principles of Retailing  

This course examines the management of a retail business, with extensive coverage of multichannel retailing, consumer buying behavior, retailing strategy, human resource management, information systems, customer relationship management, merchandise management, vendor relations, pricing, and store management.
Credit Hours: 3

G01 - Consumer Buying Behavior  

Consumer Behavior is the science of determining how consumers behave and how marketers can take these patterns and better sell to consumers. This course offers complete coverage of the role of consumers in the marketplace, including perception, learning and memory, income and social class, subcultures, cultural influences on consumer behavior, and global consumer culture.
Credit Hours: 3

Semester 4

C17 - College Mathematics or MA240 - College Algebra*  

C17: This is a comprehensive review of mathematical skills and concepts commonly used in academic and vocational applications. Topics include whole numbers, fractions, decimal notation, ratios and proportions, percents, statistics and measurement, geometry, real numbers, and algebra.
Credit Hours: 3

MA240: This course introduces the major concepts of college-level algebra. The course begins with basic concepts such as sets and numbers but quickly moves into intermediate algebra topics, emphasizing concepts most often used in computer science. The student will gain extensive experience in evaluating and manipulating expressions, equations, inequalities, and functions.
Credit Hours: 3

SO245 - Social Impact of Technology  

This course examines the broad implications of technological innovation on social organization in terms of personal, political, economic, and environmental issues. Topics covered include technological progress within society, issues of energy use and creation, positive and negative environmental impacts of technology, the use of technology in war and politics, social responsibility, personal health, and economic development.
Credit Hours: 3

G04 - Integrated Marketing Communications  

This course presents how companies use the basics of Integrated Marketing Communications (IMC) to ensure their messages are heard in an increasingly competitive and cluttered marketplace. Focus is on the first steps in the IMC process, beginning with corporate image and brand management, and ending with a study of consumer buying behavior. Additional topics include advertising management, advertising design, media selection, promotions, and public relations.
Credit Hours: 3

Elective (100-200 Level)  

View Elective (100-200 Level) offerings.

Elective (100-200 Level)  

View Elective (100-200 Level) offerings.

*If planning to complete a bachelor’s degree, MA240 is a required course.

Close Curriculum Details  

  What You Get

Earn your Associates Degree in Marketing online on your terms. Start on your schedule, study at your own pace and move ahead fast. We’ve erased the barriers to career advancement so that you can easily succeed.

Carefully selected marketing courses ensure a balance of essential theory and practical application. Your tuition covers:

  • Comprehensive, career-relevant textbooks
  • Learning guides with discussion questions and projects
  • Online, open-book exams
  • Dedicated academic support and tutoring
  • Participation in the Student Community
  • Career Services powered by CareerBuilder®

Graduates receive a diploma suitable for framing and may attend our annual graduation ceremony. Your Marketing Associate Degree will be respected by employers, as it reflects your work related skills and commitment to professional success. Your credits apply toward any Ashworth College bachelor’s degree program.

  • Marketing Course Books

    Textbooks

  • Marketing Course Diploma

    Diploma

  • Graduation Video

    Ceremony

Or, consider our...
Associate of Applied Science in Marketing Degree

The curriculum is more occupation-oriented, combining a broad general education with core skill-based courses to prepare you for the workplace. This program is ideal for those who don’t intend to attain a further degree. Call 1-800-957-5412 to enroll in our Associate of Applied Science degree program. (For all Applied Science programs, enroll by phone only)

View Associate of Applied Science Curriculum  

Semester 1

C01 - Introduction to Business  

This course offers a broad overview of the business world for both business and non-business majors. It is an introduction to the business environment, business ownership, management, marketing, technology and information, and finance.
Credit Hours: 3

C16 - Principles of Marketing  

This course focuses on the facilitation of exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas. The concepts of market segmentation, buyer behavior, branding, marketing strategies, and services marketing will be stressed, in addition to the processes of planning, organizing, implementing, and controlling marketing activities.
Credit Hours: 3

C02 - Business English  

This course presents the basic principles of communication that are particularly applicable in business and industry, providing a foundation for more effective communication skills. It focuses on the proper use of English grammar in business settings.
Credit Hours: 3
Prerequisite: EN130

C17 - College Mathematics  

This is a comprehensive review of mathematical skills and concepts commonly used in academic and vocational applications. Topics include whole numbers, fractions, decimal notation, ratios and proportions, percents, statistics and measurement, geometry, real numbers, and algebra.
Credit Hours: 3

C04 - Introduction to Psychology  

This is a survey of the field of psychology, including the development of behavior, physiological mechanisms of behavior, perception, motivation and emotion, consciousness, learning, memory, personality, and mental health.
Credit Hours: 3

Semester 2

C05 - Business Communication  

This course presents the basics of written communication in business. It also explores differences in approach and format for various business documents, and covers techniques for planning, researching, organizing, and writing reports.
Credit Hours: 3

G01 - Consumer Buying Behavior  

Consumer Behavior is the science of determining how consumers behave and how marketers can take these patterns and better sell to consumers. This course offers complete coverage of the role of consumers in the marketplace, including perception, learning and memory, income and social class, subcultures, cultural influences on consumer behavior, and global consumer culture.
Credit Hours: 3

C15 - Principles of Management  

This is an introduction to the principles and practices of management, with emphasis on the management functions of planning, organizing, staffing, directing, and controlling. Topics also include effective leadership and motivational techniques, communication, social responsibility and ethics, managing change and conflict, and control.
Credit Hours: 3

G02 - Principles of Professional Selling  

This course will teach you how to sell and will provide you with many practical tactics to help you sell. Topics include personal selling, developing customer relationship strategies, product strategies, and customer strategies, sales presentations, closing the sale, and servicing the sale.
Credit Hours: 3

C12 - Business Law  

This course presents the basic principles of business law as applied to contracts, personal property, sales, negotiable instruments, agency and employment, business organization, insurance and bankruptcy, and real property.
Credit Hours: 3

Semester 3

G03 - Principles of Retailing  

This course examines the management of a retail business, with extensive coverage of multichannel retailing, consumer buying behavior, retailing strategy, human resource management, information systems, customer relationship management, merchandise management, vendor relations, pricing, and store management.
Credit Hours: 3

C11 - Macroeconomics  

This is an introduction to macroeconomic analysis and policy. Examination of the foundation and nature of economic principles as they apply to national output, money and banking, and monetary and fiscal policy is included. The course also focuses on employment, inflation, and economic growth.
Credit Hours: 3
Prerequisite: C13

C13 - Microeconomics  

This is an introduction to microeconomics, with emphasis on the functioning of individual markets and their effectiveness for resource allocation. Topics include price and production theory, competition, labor, the distribution of income, and the theory of household behavior.
Credit Hours: 3
Prerequisite for C11, BU310

G04 - Integrated Marketing Communications  

This course presents how companies use the basics of Integrated Marketing Communications (IMC) to ensure their messages are heard in an increasingly competitive and cluttered marketplace. Focus is on the first steps in the IMC process, beginning with corporate image and brand management, and ending with a study of consumer buying behavior. Additional topics include advertising management, advertising design, media selection, promotions, and public relations.
Credit Hours: 3

A01 - Introduction to Accounting  

This course reviews the fundamentals of double-entry bookkeeping and the debit/credit method of recording transactions. The bookkeeping cycle, from recording transactions to preparing financial statements, is included. Emphasis is placed on service concerns operating as sole proprietorships.
Credit Hours: 3
Prerequisite for BU330

Semester 4

M03 - Organizational Behavior  

This is a study of the theory, research, and practice related to human behavior in organizational settings. Attention is focused on the theories and realities of leadership, power, motivation, work satisfaction, group dynamics, decision making, and organizational change. The course also aims to broaden perceptions of the causes and effects of interpersonal and group behavior, its dynamics and influences, and organizational behavior relating to organizational climates, conflict, and structural design.
Credit Hours: 3

C08 - American Government  

This course provides an overview of the structure and operations of the federal government, including constitutional principles, rights and liberties, the political process, and the relationships among the three branches of the federal government.
Credit Hours: 3

G05 - Internet Marketing  

This course provides a focused look at using the Internet as a marketing tool. Topics include Internet revenue models, business to business strategies, business to consumer strategies, customer lifetime value analysis, sales force automation, the Internet consumer, developing and maintaining effective web sites, customer service and support, security, and social and regulatory issues.
Credit Hours: 3

C06 - Business Ethics  

This course explores current ethical issues in the business world, including social and professional responsibilities, organizational relationships, employee rights and obligations, workplace discrimination, organizational culture, and ethics in a global economy.
Credit Hours: 3

G06 - International Marketing  

This course offers complete coverage of the global marketing environment, including social and cultural considerations, political and regulatory issues, global market segmentation and targeting, imports and exports, pricing decisions, global marketing communications, and global product distribution methods.
Credit Hours: 3

Close Curriculum Details  

We’ve cleared the way. Start your Associate Degree in Marketing program today. Speak with an Admissions Advisor at 1-800-957-5412 or enroll online now.

VISIT MOBILE SITE